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Turning Gift Returns and Exchanges into Business Opportunities

Turning Gift Returns and Exchanges into Business Opportunities December 29, 2023 You hate to see it coming—a customer with your bag in hand. You know where that’s headed. No matter how helpful you were or how great your products are, the holiday season isn’t a holiday without a wave of gift returns and exchanges. While…

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7 Things to Put Your Small Business on the Nice List

7 Things to Put Your Small Business on the Nice List December 11, 2023 As of this writing, there are about three weeks left in the largest retail spending season of the year. If you own a small business and you want to ensure you bring in the most revenue possible in the next several…

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16 Questions to Use to Prepare for Small Business Season Success

16 Questions to Use to Prepare for Small Business Season Success November 16, 2023 Do you find yourself wondering how you’re going to compete with larger, national stores with big marketing budgets and attractive loss leaders that bring in a crowd? How will you capture the attention of local shoppers, dinner, or service users? Well,…

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The Halo Effect: a Cheap and Easy Way to Improve Your Branding

The Halo Effect: a Cheap and Easy Way to Improve Your Branding August 7, 2023 Have you ever heard the phrase, “You are the company you keep?” It has good and bad ramifications, doesn’t it? It’s often applied to young people and their friends. But did you know this “Halo Effect” influences customers as well?…

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5 Ways to Improve (or Build) Team Culture in Your Small Business

5 Ways to Improve (or Build) Team Culture in Your Small Business April 12, 2023 Many small businesses overlook the importance of team culture. They might do so because they feel they have a transient workforce and people won’t stick around. It’s possible they believe they’re simply too small and team culture is for larger…

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3 Easy Things to Help You Attract More Customers for Your New Business

3 Easy Things to Help You Attract More Customers for Your New Business March 20, 2023 Starting a new business is difficult under the best circumstances. But in today’s economic climate, it’s difficult to make a name for yourself when most people are trying desperately to cut back on expenses. Yet, you shouldn’t get discouraged.…

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How to Find a Complementary Business to Help Yours Grow

How to Find a Complementary Business to Help Yours Grow March 6, 2023 If you’re a small- to medium-sized business that is trying to carve out a place for itself in a competitive market, you want to differentiate yourself from the competition. One way to do that is to offer something no one else is…

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An Easy Way to Get More Customers in December

An Easy Way to Get More Customers in December Let’s face it. Some people are finished with their holiday shopping. But for those of us who are left, we are starting to get a little nervous. We think about the people on our list and all the work that is left to be done before…

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