Skip to content

Level Up Your Holiday Game: Attracting Gen Z

Level Up Your Holiday Game: Attracting Gen Z November 27, 2024 This year, there are approximately 69.31 million Generation Zers living in the United States, which constitutes about 20% of the U.S. population. Their generational cohort is between the ages of 12-27, making them a target market for many small businesses. If you’re one of…

Read More

Good Advice for Offering Great Deals During Small Business Season

Good Advice for Offering Great Deals During Small Business Season November 21, 2024 There are a lot of political pundits who believe the election came down to the economy this year. And while we’re not looking to start any disagreements about whether it went the way it should’ve or not, we can’t discount the importance…

Read More

How to Run an Effective “12 Days of Deals” for Small Business Season

How to Run an Effective “12 Days of Deals” for Small Business Season November 7, 2024 While the twelve days of Christmas are traditionally celebrated between December 25 (Christmas Day) and January 5 (the eve of the Epiphany), consumer businesses often celebrate with the “12 Days of Deals” observance where they offer a new deal…

Read More

Turning Gift Returns and Exchanges into Business Opportunities

Turning Gift Returns and Exchanges into Business Opportunities December 29, 2023 You hate to see it coming—a customer with your bag in hand. You know where that’s headed. No matter how helpful you were or how great your products are, the holiday season isn’t a holiday without a wave of gift returns and exchanges. While…

Read More

7 Things to Put Your Small Business on the Nice List

7 Things to Put Your Small Business on the Nice List December 11, 2023 As of this writing, there are about three weeks left in the largest retail spending season of the year. If you own a small business and you want to ensure you bring in the most revenue possible in the next several…

Read More

16 Questions to Use to Prepare for Small Business Season Success

16 Questions to Use to Prepare for Small Business Season Success November 16, 2023 Do you find yourself wondering how you’re going to compete with larger, national stores with big marketing budgets and attractive loss leaders that bring in a crowd? How will you capture the attention of local shoppers, dinner, or service users? Well,…

Read More

The Halo Effect: a Cheap and Easy Way to Improve Your Branding

The Halo Effect: a Cheap and Easy Way to Improve Your Branding August 7, 2023 Have you ever heard the phrase, “You are the company you keep?” It has good and bad ramifications, doesn’t it? It’s often applied to young people and their friends. But did you know this “Halo Effect” influences customers as well?…

Read More

5 Ways to Improve (or Build) Team Culture in Your Small Business

5 Ways to Improve (or Build) Team Culture in Your Small Business April 12, 2023 Many small businesses overlook the importance of team culture. They might do so because they feel they have a transient workforce and people won’t stick around. It’s possible they believe they’re simply too small and team culture is for larger…

Read More
Scroll To Top