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25 Ways to Grow Your Email List April 19, 2024 If you want to remain top-of-mind with your customers (as well as nurture people who are interested in your business, but not yet buying from you), you need to be able to stay in touch. While social media may seem like a good first step,…

9 Success Strategies for Young Businesses November 27, 2023 Launching a business is a thrilling journey filled with possibilities and challenges. While no year is without challenges, the first few are particularly so for most businesses. Many naive owners think that if they can make it through the first year, their success is guaranteed. However,…

Should I Use AI for My Business? November 14, 2023 AI is certainly the “Belle of the Ball” these days but it’s also coming under scrutiny. It can save businesses a lot of time, but many professionals are afraid of what the adoption might mean. Is it right for you and your business? First, unless…

Don’t Have Time for Events? A Chamber Membership Is Worth a Lot More Than That. September 21, 2023 When I speak to small businesses about the local chamber, the businesses that have let their memberships lapse often make it sound like a gym membership. “I didn’t really use it.” What they’re missing when they make…

10 Steps to Perfecting Your Business Offer September 5, 2023 Ever notice how some offers are irresistible? You didn’t even know you needed the product or service. Then you saw the offer, and BANG!, you’re whipping out your credit card. This isn’t by accident. Someone down the line carefully created the offer that caused you…

What in the World Does a Chamber of Commerce Do? August 29, 2023 If you walked into a crowded room and asked the question in the title of this article, what would you expect to hear?   The chamber of commerce is like the government, right? No, it keeps track of business complaints. No, they’re…

Unlocking LinkedIn’s Potential for Business Growth July 24, 2023 Do you think of LinkedIn as something to be used solely by job seekers? While the world’s largest professional network is widely recognized as a platform for job seekers and recruiters to connect, that’s not all it can do. Its potential goes far beyond job hunting.…

Is Threads Right for Your Business? July 10, 2023 If you’re on Instagram, the answer is probably. And it’s easy to do. Facebook err…Meta does it again. We have yet another social media platform to consider. Usually when advising businesses on whether they should participate on a social media platform, I ask them who their…

Be Unforgettable: How Business Owners Can Standout at Networking Events June 27, 2023 First, you’re probably thinking if everyone in the chamber (and beyond) reads this article and follows the advice here, no one will be unforgettable because we’ll all be following the same instructions. But in the words of the famous Dr. Seuss, “There…