Our Small Business Season Christmas Wish: Supporting Local in 2025

Tiffany Lukens • 31 December 2024

Our Small Business Season Christmas Wish: Supporting Local in 2025

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The holiday season always seems to bring out the best in everyone—acts of kindness, bestowing grace, being a little more patient with people. During Small Business Season, many of us consciously choose to shop local and support the small businesses that make our community unique. It’s a beautiful time where we feel the power of community.


So what if we carried that spirit with us throughout the year? It’s our Christmas wish.


But more than that, it’s part of our agenda—promoting small businesses and assisting them in gaining traction. We hope you’ll join us.


The Year of Small Business—Good for Our Community

At the beginning of every year, many people vow to do something to make their lives better or healthier. We’re asking you to do the same with us, but you needn’t give up cake or cookies to do it.


Our community’s small businesses are the heart and soul of our local economy. They are the cornerstones of our neighborhoods, supporting local jobs, contributing to community events, and fostering a sense of connection and identity. By continuing to support them all year long, we’re not just making a purchase—we’re making an investment in the vitality of our community. We’re improving its health, and doesn’t that sound good?


Why Support Small Businesses Year-Round

Some people worry it’s more expensive or inconvenient to support local businesses. But what is truly inconvenient is having to shop and dine elsewhere because our stores, restaurants, and other businesses are no longer open. Patronizing a business is a “vote” to keep them around.



Local businesses:

  • Keep Dollars Local. For every dollar spent at a small business, a significant portion (as much as 68%) stays in the community, supporting schools, public services, and other local initiatives. Shopping local creates a positive ripple effect that benefits everyone.
  • Foster Community Character. Our local businesses give our community its charm and uniqueness. When we support them, we’re preserving the character of our town and ensuring others can enjoy it, too.
  • Create Jobs. Small businesses are the largest employers nationwide. By supporting them, we help sustain and create local jobs, keeping our neighbors and friends employed.
  • Support Each Other. Many small businesses collaborate with one another, purchasing goods or services locally. When we support one business, we often support a chain of local enterprises.
  • Are Invested in Us. Small business owners are our neighbors. They sponsor youth sports teams, donate to local charities, and step up to support the community when it matters most. By supporting them, we’re reciprocating that commitment.


Ways to Keep the Spirit Alive Year-Round

If you’re ready to join us in our vow to shop local first, consider the following:

  • Shop Local First. Before heading to big box stores or online giants, check to see if a local business offers what you need.
  • Dine Local. Treat yourself to meals at local restaurants, cafes, and bakeries.
  • Buy Gift Cards. Small businesses appreciate cash flow, and gift cards are a great way to share your favorites with others.
  • Spread the Word. Share positive reviews online and tell your friends about great local experiences. Word of mouth is powerful.
  • Attend Local Events. Many businesses participate in markets, fairs, and other community events. Show up and support them!
  • Be Loyal. Build relationships with local businesses and become a regular.


Imagine the Impact

If each of us made just one small business purchase a week, it would create a significant impact on our local economy. Over time, these consistent actions could lead to exponential growth that benefits everyone.

Let’s keep the spirit of Small Business Season alive—because our community’s businesses aren’t just for the holidays. They’re here for us year-round, and they deserve (and need!) our support. Together, we can build a stronger, more vibrant local economy, one purchase at a time.

Let’s make this year the year of supporting small businesses every day. Are you in?


1 September 2026
Tell us a little about Nubiano’s Pizza! How did the business get started, and what inspired you to get into the pizza business? Nubiano’s Pizza was started in 1982 by Bob Newby, with assistance and training from my father, Mike Dingo. My father shared the original Bruno’s Pizza recipe and helped Bob get the business started. Nubiano’s was later sold to the Siciliano family, who loved and nurtured the business for many years before we had the opportunity to purchase it. For me, being in the pizza business is truly a family tradition. I grew up around it, so continuing that tradition while becoming part of the Fulton County community has been very meaningful to me. What do you think makes Nubiano’s Pizza stand out, and what are a few menu items you think everyone should try at least once? I believe Nubiano’s stands out because of the freshness and quality of our ingredients and the care we put into making our food. We work with a supplier that provides unique, high-quality Italian products, and we still do many things the traditional way. Our dough is hand-rolled nightly, our cheese is freshly ground from blocks, and our dough contains no unnecessary additives. We believe those extra steps make a difference you can taste. Everyone has a favorite, but I always say that if you really want to judge the quality of a pizza, try a plain cheese pizza. There’s nowhere for the ingredients to hide—you can truly taste the quality of the dough, sauce, and cheese. Another favorite is our Nachos Deluxe. We know nachos aren’t necessarily what you expect from a pizza place, but using our pizza cheese on them is a game changer! Every restaurant has its regulars! What’s the most popular order at Nubiano’s, and is there a menu item you think deserves a little more love? Our most popular pizza is definitely the Deluxe, topped with pepperoni, sausage, mushrooms, onions, and green peppers. One menu item I think deserves a little more love in Fulton County is our ground pepperoni. It has been a longtime favorite with our Logansport customers, and I would love to see more Fulton County customers discover it. It has a fresh, distinctive flavor and is a great example of the quality ingredients we use. What has been the most rewarding part of owning and operating a business in the Fulton County community? The first thing that comes to mind is knowing that Nubiano’s has become part of so many Fulton County families’ traditions. Around the holidays especially, I hear heartwarming stories from customers about having our pizza after the birth of a child, celebrating an anniversary, gathering with family, or marking another special occasion. Knowing that our food has been part of those memories means so much to us. We also love having the opportunity to give back to the community. Whether it’s offering discounts to local teams, donating to raffles and fundraisers, sponsoring organizations, or helping a family or cause in need, being in this business gives us the ability to support the community that supports us. That opportunity to give back is truly priceless. What’s something people might not know about Nubiano’s Pizza—the owners, your team, or what happens behind the scenes? Something people may not realize is how much our team operates like a family. We cover for one another when someone needs help, check in on each other outside of work, and genuinely care about what is happening in each other’s lives. Of course, like any family, we work hard and occasionally drive each other a little crazy—but at the end of the day, we support one another. I think that sense of family carries over into how we treat our customers as well. 6. If you had to create a “Fulton County Pizza,” what toppings would be on it? I think our “Fulton County Pizza” would have to be a pepperoni pizza—with the pepperoni arranged in the shape of a heart—because we truly love being part of this community.
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