Posts by Jillian Smith
Don’t Have Time for Events? A Chamber Membership Is Worth a Lot More Than That.
Don’t Have Time for Events? A Chamber Membership Is Worth a Lot More Than That. September 21, 2023 When I speak to small businesses about the local chamber, the businesses that have let their memberships lapse often make it sound like a gym membership. “I didn’t really use it.” What they’re missing when they make…
Read More10 Steps to Perfecting Your Business Offer
10 Steps to Perfecting Your Business Offer September 5, 2023 Ever notice how some offers are irresistible? You didn’t even know you needed the product or service. Then you saw the offer, and BANG!, you’re whipping out your credit card. This isn’t by accident. Someone down the line carefully created the offer that caused you…
Read MoreWhat in the World Does a Chamber of Commerce Do?
What in the World Does a Chamber of Commerce Do? August 29, 2023 If you walked into a crowded room and asked the question in the title of this article, what would you expect to hear? The chamber of commerce is like the government, right? No, it keeps track of business complaints. No, they’re…
Read MoreThe Halo Effect: a Cheap and Easy Way to Improve Your Branding
The Halo Effect: a Cheap and Easy Way to Improve Your Branding August 7, 2023 Have you ever heard the phrase, “You are the company you keep?” It has good and bad ramifications, doesn’t it? It’s often applied to young people and their friends. But did you know this “Halo Effect” influences customers as well?…
Read MoreUnlocking LinkedIn’s Potential for Business Growth
Unlocking LinkedIn’s Potential for Business Growth July 24, 2023 Do you think of LinkedIn as something to be used solely by job seekers? While the world’s largest professional network is widely recognized as a platform for job seekers and recruiters to connect, that’s not all it can do. Its potential goes far beyond job hunting.…
Read MoreIs Threads Right for Your Business?
Is Threads Right for Your Business? July 10, 2023 If you’re on Instagram, the answer is probably. And it’s easy to do. Facebook err…Meta does it again. We have yet another social media platform to consider. Usually when advising businesses on whether they should participate on a social media platform, I ask them who their…
Read MoreBe Unforgettable: How Business Owners Can Standout at Networking Events
Be Unforgettable: How Business Owners Can Standout at Networking Events June 27, 2023 First, you’re probably thinking if everyone in the chamber (and beyond) reads this article and follows the advice here, no one will be unforgettable because we’ll all be following the same instructions. But in the words of the famous Dr. Seuss, “There…
Read MoreWhy Workforce Development Is a Big Deal for Small Business
Why Workforce Development Is a Big Deal for Small Business May 30, 2023 Many small and medium-sized business owners think that workforce development isn’t in their “lane.” They leave it to the big guys to work with the chamber and community leaders to ensure the large businesses have the skilled employees they need for the…
Read MoreTime to Get Influential: Leveraging the power of the influencer in your business
Time to Get Influential: Leveraging the power of the influencer in your business May 15, 2023 Influencer marketing is a powerful strategy for businesses looking to reach a wider audience and build brand awareness. But it’s not just for the big guys. You can leverage the power of the influencer even as a small business.…
Read MoreSmall Business Owners: It’s Time to Think Big
Small Business Owners: It’s Time to Think Big May 2, 2023 As a small business owner, it’s easy to get bogged down in the day-to-day operations of your business. You’re constantly juggling tasks like managing inventory or staff, paying bills, and dealing with customer service issues. It can be challenging to find time to think…
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