Fulton County Chamber of Commerce – IN

Christmas in July: How You Can SleighSummer Sales

Wed, 09 Jul 2025 19:21:00 GMT

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July 2024 – 4C Health

Tue, 31 Dec 2024 18:34:00 GMT

4C Health began as Four County Comprehensive Mental Health Center in 1975. We have served as the designated Community Mental Health Center for Cass, Miami, Fulton, and Pulaski counties since that time. In the early 1980s, inpatient psychiatric services were added to the continuum of behavioral health services the center offered. Starting in 2015, we began a growth journey to meet needs of additional surrounding rural communities. The post July 2024 – 4C Health appeared first on Fulton County Chamber of Commerce - IN.

June 2024 – Fulton County Council on Aging

Tue, 31 Dec 2024 17:54:00 GMT

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May 2024 – Rochester Mending & Alterations

Tue, 31 Dec 2024 17:49:00 GMT

Rochester Mending & Alterations is a Full Service Sewing Shop that provides all kinds of professional alterations, miscellaneous mending, and custom project sewing and design. We are truly Full Service in that customers regularly trust us with many different kinds of alterations; from their $3,000.00 wedding dress to remaking their Grandpa’s old vinyl tractor seat (including foam) to hemming their favorite pair of jeans – and everything in between and beyond. The post May 2024 – Rochester Mending & Alterations appeared first on Fulton County Chamber of Commerce - IN.

April 2024 – Flagpole Creamery

Tue, 31 Dec 2024 17:25:00 GMT

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March 2024 – Steve Moore Agency

Tue, 31 Dec 2024 17:21:00 GMT

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February 2024 – Rochester Rotary Club

Tue, 31 Dec 2024 17:13:00 GMT

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January 2024 – Lilly Pad Boutique

Tue, 31 Dec 2024 17:01:00 GMT

Lilly Pad has a lot to offer the community. Lake Manitou brings many visitors from out of town to the community. We cater to the lake because of our location, we offer boat slips to customers who come in off the lake as well as pontoon rentals. We also love to have entertainment on the deck in the summer. Our deck is a great place for hosting occasions or just hanging out. We invite all to come out and join the fun at Lilly Pad and Lake Manitou. We are still growing to better serve Fulton County and we are always open to new ideas. The post January 2024 – Lilly Pad Boutique appeared first on Fulton County Chamber of Commerce - IN.

Our Small Business Season Christmas Wish: Supporting Local in 2025

Tue, 31 Dec 2024 12:54:00 GMT

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Our Small Business Season Christmas Wish: Supporting Local in 2025

Tue, 31 Dec 2024 05:40:01 GMT

Our Small Business Season Christmas Wish: Supporting Local in 2025

The holiday season always seems to bring out the best in everyone—acts of kindness, bestowing grace, being a little more patient with people. During Small Business Season, many of us consciously choose to shop local and support the small businesses that make our community unique. It’s a beautiful time where we feel the power of community.

So what if we carried that spirit with us throughout the year? It’s our Christmas wish.

But more than that, it’s part of our agenda—promoting small businesses and assisting them in gaining traction. We hope you’ll join us.

The Year of Small Business—Good for Our Community

At the beginning of every year, many people vow to do something to make their lives better or healthier. We’re asking you to do the same with us, but you needn’t give up cake or cookies to do it.

Our community’s small businesses are the heart and soul of our local economy. They are the cornerstones of our neighborhoods, supporting local jobs, contributing to community events, and fostering a sense of connection and identity. By continuing to support them all year long, we’re not just making a purchase—we’re making an investment in the vitality of our community. We’re improving its health, and doesn’t that sound good?

Why Support Small Businesses Year-Round

Some people worry it’s more expensive or inconvenient to support local businesses. But what is truly inconvenient is having to shop and dine elsewhere because our stores, restaurants, and other businesses are no longer open. Patronizing a business is a “vote” to keep them around.

Local businesses:

Keep Dollars Local. For every dollar spent at a small business, a significant portion (as much as 68%) stays in the community, supporting schools, public services, and other local initiatives. Shopping local creates a positive ripple effect that benefits everyone.
Foster Community Character. Our local businesses give our community its charm and uniqueness. When we support them, we’re preserving the character of our town and ensuring others can enjoy it, too.
Create Jobs. Small businesses are the largest employers nationwide. By supporting them, we help sustain and create local jobs, keeping our neighbors and friends employed.
Support Each Other. Many small businesses collaborate with one another, purchasing goods or services locally. When we support one business, we often support a chain of local enterprises.
Are Invested in Us. Small business owners are our neighbors. They sponsor youth sports teams, donate to local charities, and step up to support the community when it matters most. By supporting them, we’re reciprocating that commitment.

Ways to Keep the Spirit Alive Year-Round

If you’re ready to join us in our vow to shop local first, consider the following:

Shop Local First . Before heading to big box stores or online giants, check to see if a local business offers what you need.
Dine Local . Treat yourself to meals at local restaurants, cafes, and bakeries.
Buy Gift Cards . Small businesses appreciate cash flow, and gift cards are a great way to share your favorites with others.
Spread the Word . Share positive reviews online and tell your friends about great local experiences. Word of mouth is powerful.
Attend Local Events . Many businesses participate in markets, fairs, and other community events. Show up and support them!
Be Loyal . Build relationships with local businesses and become a regular.

Imagine the Impact

If each of us made just one small business purchase a week, it would create a significant impact on our local economy. Over time, these consistent actions could lead to exponential growth that benefits everyone.

Let’s keep the spirit of Small Business Season alive—because our community’s businesses aren’t just for the holidays. They’re here for us year-round, and they deserve (and need!) our support. Together, we can build a stronger, more vibrant local economy, one purchase at a time.

Let’s make this year the year of supporting small businesses every day. Are you in?

Simplify Seasonal Staffing for Small Business Season

Tue, 17 Dec 2024 15:39:00 GMT

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Simplify Seasonal Staffing for Small Business Season

Tue, 17 Dec 2024 05:44:40 GMT

Simplify Seasonal Staffing for Small Business Season

For small business owners, the holidays hopefully mean increased customer demand, higher foot traffic, and a busier-than-usual schedule. While all of those things hopefully mean more revenue, ensuring you have staffing and good service can drive you nutty.

If you feel unprepared, don’t worry—it’s not too late to put a plan in place that will help you manage staffing challenges and deliver exceptional customer service during Small Business Season.

Here are some quick, practical strategies you can implement right now:

Simplify Seasonal Staffing

Finding extra help when time is tight can feel overwhelming, but you don’t need to overcomplicate it.

Ask for Referrals . Who better to send you new employees than people who love your business already? Turn to your current employees and trusted customers. Offer small incentives for referrals that result in reliable seasonal hires. Don’t forget to tell the chamber about your staffing needs. We may know people looking for work.
Hire for Flexible Shifts . Look for people who want part-time or flexible hours—students, retirees, or friends of your team can often step in quickly. If you offer employee discounts, you may have people interested in working for you for that reason.
Leverage Local Networks . Post your immediate needs on community Facebook groups, your business social media pages, or the chamber's member portal.
Bring Back Past Employees . Former team members who already know your business might be open to helping temporarily (great for students on break).

Cross-Train Your Team

Instead of scrambling for extra hands, maximize your current staff’s potential. Cross-training employees to handle multiple roles will give you the flexibility to adapt to surges in customer activity.

Dedicate an hour or two to train team members on essential tasks outside their usual duties.
Teach core skills like ringing up sales, answering phones, gift wrapping, or managing online orders.
Make sure everyone feels confident enough to handle basic customer inquiries or complaints. Help them with by training them on your most common scenarios.

Streamline Your Customer Service

Great service doesn’t have to mean lengthy interactions. Here are some tips on how to keep customers happy without losing a lot of time:

Compile FAQs, return/exchange policies, and key product details into one easy-to-access document. Share it with your team. Why reinvent the wheel each time?
Set up a “Grab-and-Go” area. Highlight popular items, pre-wrapped gift sets, or stocking stuffers near the checkout for quick purchases.
Offer digital payment options.

Focus on Communication

Clear and consistent communication will keep your team and customers on the same page.

Spend 5-10 minutes before each shift to go over daily goals, staffing assignments, and key updates.
Let customers know about extended wait times, limited stock, or last-minute holiday hours through social media, signage, and email.
Train your team to use phrases like “Thank you for your patience” or “We’re happy to help find a solution” to ease frustration.

Motivate Your Team

The holiday rush can be stressful, so keeping morale high is essential.

Offer small perks. Provide snacks, coffee, or even a small holiday bonus to show appreciation.
Recognize employees for going the extra mile, whether it’s solving a tricky customer issue or handling a busy shift with a positive attitude.
Incentivize performance. Offer small rewards like gift cards for hitting sales goals or receiving glowing customer feedback.

Make Customer Interactions Count

The holidays are an opportunity to turn first-time shoppers into loyal customers.

A warm greeting, personalized recommendations, or a quick “Thank you for shopping small” can make a lasting impression.
Offer a discount or raffle entry in exchange for email sign-ups, so you can reconnect with customers in the new year.
Invite happy customers to leave a review online or share their experience on social media. Respond to those who leave reviews, good or otherwise. Customers will feel seen.

Even with limited time, these strategies can help you manage the holiday chaos effectively while creating a positive experience for your customers and staff. Remember, small improvements can go a long way—and your efforts this season can set the stage for loyal customers and smoother operations in the year ahead.

Finally, don’t forget to enjoy the holiday hustle. After all, it’s the most wonderful time of the year.

4 Ways to Get More Sales this Small Business Season

Tue, 10 Dec 2024 05:48:34 GMT

4 Ways to Get More Sales this Small Business Season

It doesn’t matter what kind of business you are in. People need what you make and provide. If you’re fortunate, they’ll consider you when gift-giving this holiday season, but even if you’re not in retail or food/beverage, you can still bring in holiday customers with these ideas.

4 Ways to Sell Your Products/Services During this Small Business Season

To increase your holiday sales in a non-traditional holiday industry, it’s important to reposition or remarket your items/services. You need to show people how what you offer is essential and deserves some of their hard-earned holiday budget.

Here are some ways you can do that:

Paint a Picture (or sing a song)

Your product or service may not be sexy. It may not be on the top of every good boy’s and girl’s most-wanted list. But you can still have a great holiday if you show and tell your audience why it’s essential to buy what you’re offering. You can even do this with humor. For instance, if you’re a plumber, consider creating a parody of the song Twelve Days of Christmas to point out the workout your pipes get during the holiday. It might go something like this:

“On the first day of Christmas my nice guest gave to me, a giant clog in the potty.”

Tell Your Story

Every business owner has a story. If you're not telling it you're missing an opportunity to connect with your audience.

Small business owners sacrifice a lot for their businesses. So do their families. Posting about your family is part of your business story. Many business owners share how old their children were when they first opened their business. Some proudly point out that those children are now working for that business.

If you have a similar story, create a collage with a picture of your children (or yourself) from when you first opened and a current picture. Placing them side by side can be a really good reminder of how long you've been a part of the community. It's a very effective way to show people how important it is to help keep businesses like yours in the community. It's also a nice time to be able to thank your loyal customers and encourage others to come check you out even if you don't sell traditional holiday gifts.

Reframe

Again, not every business celebrates the holidays because the owners or marketers may not deem their product or service as holiday worthy. But you can have a lot of fun with it. Suggest buying something a product or service from you as a white elephant gift or a gift for someone they don't know that well. For instance, it could be funny and helpful to give your teacher a gift card for an oil change. It's not something you think about as a traditional holiday gift but would be very valued. If you want to increase your sales at Christmas time start marketing your products and services as unique Christmas gifts.

Tie It All In

If you don't sell a traditional holiday product or service, market your tie to the holiday. For instance, if you're a roofer explain that no one wants Santa to get his sleigh stuck on a bad roof. Perhaps a new roof is probably not something someone thinks about during the holidays. But if you're offering discounts and deals you can tie in your service with the holiday.

Just because you don't have a traditional holiday business doesn't mean you can't increase sales during small business season. It just takes a little humor, creativity, and a whole lot of fun to get people to notice you. And when you do, you'll be glad you did it.

Level Up Your Holiday Game: Attracting Gen Z

Wed, 27 Nov 2024 05:55:06 GMT

Level Up Your Holiday Game: Attracting Gen Z

This year, there are approximately 69.31 million Generation Zers living in the United States, which constitutes about 20% of the U.S. population. Their generational cohort is between the ages of 12-27, making them a target market for many small businesses. If you’re one of those businesses and you’re looking for ways to become one of their favorite places, you need to focus on who they are, what they want (it’s all about the vibe), and creating a scene they want to be a part of.

As you would expect, that begins with content.

Engaging Content Creation

Focus on fave platforms with their age group (sorry, Facebook. You’re pretty cringe these days). Instagram and TikTok should be your focus as 49% of Gen Zers have made purchases off of TikTok.

Marketers used to claim that social media was all about helping people get to know you and that you needed to build that relationship to get the sale. These days, with short-form video content, impulse buys are living large. Speaking of…

Video

To make the most of this trend, create engaging, interactive content that showcases your products in a fun and relatable way. Short videos, behind-the-scenes looks, and user-generated content can draw attention and foster engagement. Don’t be afraid to get goofy or work with an influencer (more about that later).

Learn how you can sell from TikTok and Reels. Gen Z spends a lot of time on these platforms. It’s not difficult to get them to open their wallets.

Interactive Campaigns

Organize contests or challenges that encourage audience participation. Ask customers to share holiday-themed photos using your products (or set up photo ops at your business along with a suggested hashtag), offering attractive prizes to boost participation and visibility.

Targeted Promotions

Create urgency through exclusive holiday deals or discounts available for a short period. This encourages quick purchasing decisions among young consumers who often respond well to time-sensitive promotions.

Promote gift cards as a convenient option for holiday shopping. They love getting and giving them, unlike some of the older generations that want to find the “perfect gift” to have something for the recipient to unwrap.

Offer discounts or bonuses on future purchases when customers buy gift cards to make them even more appealing.

Your Business Vibe

If you have a brick-and-mortar business, it’s incredibly important that you make it appealing to their sensibilities. Again, it’s all about the vibe. This generation is sensitive to how things look, smell, and feel. They carefully curate their lives on social media. (They watch videos on how to stand as a couple to create the cutest pictures, for Pete’s sake.)

If you have the budget, bring in a Gen Z stylist/stager. If you don’t have the money, ask your favorite Gen Zer to help. You’ll be amazed at how the smallest detail makes a difference and how the wrong color furniture can throw off the whole scene (We were going to use vibe here again, but as they would say, “That’s a lot.”)

Community Engagement and Doing Good

Participate in community events and/or sponsor local festivities. This enhances your visibility. Plus, it builds a sense of community around your brand, which is appealing to younger consumers who value local connections.

Align your business with a charitable cause during the holiday season. Young adults often appreciate brands that give back, so consider running campaigns that contribute to local charities or promote social causes.

Don’t forget to speak to what you’re doing for the environment. The holidays can be a time of mass consumption. Offering cool reusable bags instead of gift wrapping can bring a smile to a Gen Zer’s face.

Additionally, come out strong with the small business message. These young adults are cause-oriented, and they want to feel good about their purchases. Talk Small Business Season and why supporting small business is important, especially this time of year. This cohort is often raising money for their own causes. Telling them that it’s small business that helps their sports teams, band fundraising, and other interests is a good way to drive purchases.

Email and Content Marketing

Use email marketing to reach out to your existing customer base with tailored messages highlighting holiday promotions. Segment your audience based on their preferences for more effective communication. Consider text promotions too. Gen Z doesn’t mind giving out their phone number.

Develop high-quality content that addresses the needs and interests of young adults. This could include blogs, videos, or infographics that provide value beyond just selling products. Remember, they regularly turn to YouTube for help. What informational videos can you use to become a go-to for them?

Influencer Collaborations

Collaborate with influencers who resonate with your target demographic. Authentic endorsements from trusted figures can significantly enhance brand awareness and credibility among young adults. It also helps establish the cool factor (or whatever the word for cool is these days).

If you want to capture the hearts and wallets of young adults this holiday season, you need to meet them where they are and that’s short-form video. Everything else is icing.

Good Advice for Offering Great Deals During Small Business Season

Thu, 21 Nov 2024 06:03:10 GMT

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There are a lot of political pundits who believe the election came down to the economy this year. And while we’re not looking to start any disagreements about whether it went the way it should’ve or not, we can’t discount the importance of the financial strain in the country and its impact on holiday shopping. That’s why this year, you need to address the elephant in the room and appeal to the budget-conscious consumer. However, getting into a price war isn’t the answer either. You don’t want to cut away your own profit margins. Selling more and making less is not the way to go.

Appealing to the Budget-Oriented Customer

Here are some effective approaches to help you appeal to cost-conscious consumers and still bring in revenue:

Ace Competitive Pricing and Promotions Offering competitive prices and special promotions is crucial to attract budget-conscious consumers. You can do this by:

Providing a range of products or menu items at different price points to cater to various budgets.
Introducing early holiday deals for shoppers who start their holiday buying early. Sometimes your competition is not the business down the street but inaction. No one wants to buy when they think a better offer is coming. That’s why so many businesses are offering pre-Black Friday discounts and labeling them as such.
Creating loyalty programs, introducing punch cards, or providing discount coupons for shopping now that they can use later will encourage customers to return.
Matching or beating prices from previous years to make holiday goods more affordable. Try a loss leader on one item to bring people in your store. A fun marketing campaign could be “Shopping like it’s 1999” and offering one item at its 1999 price or for $19.99.
Creating a value menu. Most shoppers want a great deal, but they hate to do math. Take a tip from fast food restaurants and create a value menu. People assume the value menu is a great deal because it’s marketed that way. If you don’t run a restaurant, create a “value bundle” or a “best value” tag for certain products or services. Cost-conscious shoppers will be drawn to them.
Providing discounts for large spends and free shipping. Many shoppers want to get holiday shopping over with. Encouraging them to spend more with you and knock out their list with you can be a powerful marketing driver. At checkout ask, “Who else do you have left on your list?” Then suggest an item in store that might fit what they’re looking for. If you offer online shopping, provide free shipping for a set dollar spend. People will often spend more on products to avoid paying for shipping.

2. Value-Added Services Enhance the shopping or dining experience with additional services that provide value:

Offer convenience features like easy returns, extended hours, or gift-wrapping services.
For restaurants, provide recipes or complete dinner menus that meet specific price points. Examples include the $5 menu or pick two for $30.
Implement order-ahead and in-store pickup options to make shopping more convenient. Take a hint from a past promotion of Little Caesars pizza where they always had pepperoni pizzas ready to grab and go between set hours.
Think about a harried parent and what they might need this time of year. You may be able to offer a new service or product for the holiday season only. For instance, you might offer pizza by the slice (when you usually sell only whole pies) or some little grab-and-go goody at a discount price to keep hungry kids happy while their parents shop. Some supermarkets give a free cookie to every child whose parents come to the bakery. Yes, there’s a cost to providing a free cookie, but a parent being able to shop in peace means they’ll select your store knowing their child will be content as they shop. This could increase spend too.

3. Strategic Marketing Use targeted marketing techniques to reach budget-conscious consumers:

Employ urgency and scarcity in your messaging (e.g., "Last Chance," "Limited Stock") to drive immediate action. Fear of missing out is a powerful motivator.
Highlight the convenience and cost-effectiveness of shopping locally for last-minute needs. Talk about how local businesses can provide a helpful shopping experience and are excellent at making gift suggestions.

4. Budget-Friendly Options Develop product or menu offerings specifically designed for cost-conscious customers without impacting your bottom line.

Introduce smaller versions of popular items or sample packs at lower price points.
For restaurants, create special fixed-price holiday menus or family-style options. Market that it’s not “cheating” at a potluck if you bring a delicious item everyone loves and then plug your family-sized menu items.
Offer gift cards with bonus incentives (e.g., $5 off a $100 gift card) to encourage higher spending.

5. Emphasize Value and Quality Communicate the value proposition of your products or services:

Highlight the quality and uniqueness of your offerings compared to mass-market alternatives.
Emphasize the benefits of supporting local businesses during the holiday season.
Tell the story of your product, service or business. Antique stores, for instance, often use tags to explain what an item does, where it’s from, and how it’s valuable. A story can transform an ordinary item into something extraordinary.
Create a “Be like ___” campaign. Ever notice how pictures on a menu influence buying decisions? If you offer a service where images help decision-making (beauty providers and tattoo artists, looking at you), post images on the wall of some of your most popular designs. Label them by name like “Mary’s updo” and post a small card with her story. For instance, “Mary wanted to look elegant for her company holiday party. This beautiful chignon looks intricate, but it lasts through the night and into the wee hours with no upkeep and fuss.” This functions like a testimonial but puts a face and name to your design.

Budget-conscious shoppers and diners aren’t always looking for the cheapest price. They want to feel like they’ve gotten the best deal. If you long to increase foot traffic and sales while building customer loyalty during the Small Business Season, don’t make people embarrassed for being cost-conscious. Make them feel welcome.

Unwrap the Magic: Using Nostalgia to Boost Holiday Sales This Small Business Season

Wed, 13 Nov 2024 06:07:03 GMT

Unwrap the Magic: Using Nostalgia to Boost Holiday Sales This Small Business Season

It’s the most wonderful time of the year. Cozy lights, warm smells, family nearby, and cheap gifts from big box stores, right?

Not so fast! While the convenience of online giants can't be denied, small businesses have a secret weapon: the power of nostalgia, tradition, and beloved memories .

This holiday season, you can tap into those warm, fuzzy feelings to create a marketing campaign that truly resonates with your customers and beats big every time. Here’s how:

Evoke the Spirit of Holidays Past

Remember the excitement of visiting a local toy store as a kid? Or the aroma of freshly baked goods wafting from the bakery down the street? There are certain sensory memories that are hard to forget, and they lead to purchases. (I’m a sucker for apple cider donuts—and see them as an undeniable sign that fall is here—because they were special treats when we were kids. You can play on these same types of memories.)

Here’s how to capitalize on sensory experiences and powerful memory triggers:

Decorate with a nostalgic touch: Think vintage ornaments, classic holiday colors, and cozy displays that evoke a sense of yesteryear. Yeah, that tinsel may not fit in with today’s more neutral palate, but Gen Xers (especially) love nostalgic nods to their youth, no matter how gaudy.
Share heartwarming stories: Use your marketing channels to share stories about your business's history, family traditions, or how your products played a role in holiday celebrations. You can also share your own holiday memories of “businesses gone by.” Reminding people of all the wonderful businesses that are no longer around can illustrate the importance of their support in much the same way the Ghost of Christmas past showed old Ebeneezer Scrooge what he no longer had in Dickens’ A Christmas Carol.
Create a sensory experience: Engage all five senses. Play classic holiday music, offer festive treats, and use scents like cinnamon or pine to transport customers to a magical holiday wonderland.

A quick word about the science of scent: Scent is extremely powerful in evoking memory and if it works for your business, you should use it. The olfactory system, which processes smells, has a direct connection to the parts of the brain involved in memory and emotion. Smells bypass the cognitive processing that other senses undergo, making the connection between smell and memory more immediate. Additionally, smells are often linked to emotional experiences. For example, the smell of freshly baked sugar cookies might evoke memories of waiting for Santa.

Become Part of New Traditions

Even if you’re new to the area and are thinking, “My place isn’t associated with memories or holiday traditions,” today is a great day to start. You can become part of your customers' evolving holiday traditions by:

Hosting unique events. Parents with littles, people with out-of-town guests, and a host of others are looking for activities to keep their friends and family busy and get them in the “holiday spirit.” Think cookie decorating classes, holiday-themed workshops, or special shopping nights with exclusive discounts.
Offering personalized gifts: Provide gift-wrapping services, personalized ornaments, or custom gift baskets to make holiday shopping more meaningful.
Supporting local causes: Partner with a local charity or community group to give back during the holidays and show your commitment to your community. Some businesses have Miracle Trees or collect toys for a nonprofit.

Realize Community is Key

Your business can thrive by building community connections.

Run contests encouraging customers to share their favorite holiday memories or traditions associated with your business.
If you sell handcrafted goods, showcase the stories of the makers behind them.
Participate in Small Business Season and celebrate shopping local. Team up with us and other small businesses in your area to promote the benefits of shopping small.

Embrace the Digital World

Nostalgia isn't just for your brick-and-mortar store. Use your online presence to evoke those same warm feelings. Post old photos of your business or town during the holidays on social media. Incorporate vintage-inspired graphics and fonts in your email marketing and social media posts. Create a "holiday memories" board on Pinterest. Curate images that evoke a sense of nostalgia and link them back to your products or services.

Additionally, if you offer an online store, make sure people know about it. Often they buy online from box stores because they don’t think about their local store selling on the internet. Market your online offers as well.

The convenience of online shopping is undeniable, but convenience is not as memorable as an experience. Small businesses offer something money can't buy: a genuine connection to the community and the magic of the season. By tapping into the power of nostalgia and tradition, you can create a holiday marketing campaign that not only drives sales but also builds lasting relationships with your customers.

How to Run an Effective “12 Days of Deals” for Small Business Season

Thu, 07 Nov 2024 06:12:13 GMT

How to Run an Effective “12 Days of Deals” for Small Business Season

While the twelve days of Christmas are traditionally celebrated between December 25 (Christmas Day) and January 5 (the eve of the Epiphany), consumer businesses often celebrate with the “12 Days of Deals” observance where they offer a new deal every day for twelve days leading up to Christmas Eve (although any 12 consecutive days during Small Business Season works).

The discounts can be incredibly effective in generating buzz and drawing crowds. After all, everyone wants to know what tomorrow’s discount will be. In this article, we’ll walk you through how you can capitalize on your own “12 Days of Deals” during Small Business Season.

Even if you’re not a traditional retail business, remember all customers enjoy a deal (or, better yet, 12 of them!).

How to Run a Successful 12 Days of Deals Campaign

The holiday season is the perfect time for small businesses to engage customers and boost sales. A "12 Days of Deals" campaign is an effective way to generate excitement, attract new customers, and encourage repeat purchases.

Here’s how your business can make the most of this strategy, regardless of your industry.

Step One: Set Goals for Your Campaign

This is not a giveaway. For your 12 Days of Deals to have an impact on your bottom line, you should get clear about what you want to achieve with your campaign.

Are you looking to:

Increase overall sales?
Clear out old inventory?
Drive foot traffic to a physical location?
Grow your email list or social media followers?
Boost brand awareness?

Setting clear goals will help you structure the campaign and measure its success.

Step Two: Plan Your 12 Days of Deals Strategically

Create a day-by-day plan for your promotions. This is not something you want to do on the fly when you have time to post each day. Consistency is key to this type of campaign. You want to build excitement.

Here are some basics to keep in mind:

Offer a Mix of Deals. Rotate discounts, giveaways, and special bundles to keep things fresh and exciting for your customers.
Use Escalating Deals. Start with smaller offers and save the biggest deals for the final days.
Feature Different Products/Services. Highlight various items each day or different aspects of your business, such as services, gift cards, or seasonal products. If you sell to different demographics, keep them all in mind and offer something for everyone during the 12 days. That doesn’t mean offering multiple deals each day. Just make sure you rotate the appeal. For instance, if you sell makeup and you have a youth line and a mature skin line, either create a discount on all makeup or choose a day to offer something special to the youth and something special for the other group. The deals do not have to be the same or equal, but both demographics should be represented so no one feels left out.

Step Three: Create a Promotional Calendar

Again, consistency is key. Develop a promotional calendar that outlines:

What deal will be offered each day.
How you will communicate the deal (social media, email, in-store signage, etc.). Save yourself some time and craft and schedule the posts ahead of the day. Use AI to draft them for even more time savings.
The time frame for each deal (e.g., 24-hour deals or extending some offers through the weekend). Decide whether you will honor the deals if someone “just misses” one.

Step Four: Promote the Campaign in Advance

Start spreading the word about your 12 Days of Deals campaign before it begins. Tell us about it. We can include it in our newsletter and other marketing about Small Business Season. Use multiple channels to build anticipation such as:

Email marketing.
Website announcement.
Social media. Post countdowns to the first day “unveiling” of the campaign.
In-Store signage. Put up posters or signs to let customers know that the promotion is coming soon.
On short Reels, TikToks, and Stories, ask customers what they’re hoping to see as part of your 12 Days of Deals promo.

Step Five: Keep It Visible

Use marketing channels to keep the campaign visible and accessible. You might choose to make the deals announcement every day at the same time. You can roll it out in a live announcement to build buzz and interact with your audience. Don’t forget to:

Send daily deal alerts to your mailing list, including eye-catching visuals and clear call-to-actions.
Post daily updates about the deal of the day, using engaging images, videos, or stories to grab attention.
Feature a “12 Days of Deals” banner on your homepage and social media profiles. Dedicate a section to showcasing the daily offers.
Promote the deal of the day with in-store announcements or signage to entice walk-in customers.

Step “Six”: Use a Sense of Urgency

While this isn’t a step in itself (thus the “”), it’s critical that with this type of promotion, it’s all about the ticking clock. The deal is only good for a limited time (establish that ahead of the promotion and communicate it with every deal that is announced).

Encourage customers to act quickly by emphasizing limited availability. Use phrases in your marketing and communications such as:

Today only (or whatever hours you’ve established)
Limited quantities available
While supplies last
Sold Out – if you limit quantities of the deal ahead of time and you sell out, make sure you publish that you sold out on your social media and website. You do this for two reasons—you want to minimize the disappointment and don’t want people to make a special trip only to realize it’s no longer available AND people will see you sell out and that will further drive their fear of missing out. When the next deal is announced, they will not hesitate and will buy immediately.

Step Seven: Engage Your Audience

Run an interactive campaign to boost engagement. You can do this by:

Offering an additional prize for one lucky customer who takes advantage of the daily deal.
Asking customers to share photos of their purchases or tag your business for a chance to win a bonus prize.
Using live-streaming on social media to show people in your business and answering any questions.

Step Eight: Monitor and Learn

Track the success of each day’s deal to see what resonates most with your customers. Metrics to consider include:

Sales volume
Website traffic
Social media engagement
Email open and click-through rates

If a particular type of deal performs well, consider adapting future offers to better match customer interests. Additionally, if the deal is not inspiring action, think about tweaking deals in the future that were like the one that is not performing.

Drive Post-Campaign Engagement

After the 12 days are over, keep the momentum going. You’re now top of mind for these customers. Don’t waste the momentum. Show appreciation for customers who participated in the campaign by sending a thank you postcard or email. Entice them to return in January with a follow-up promotion.

Early Bonus: Reward Your Loyal Customers

Reward your loyal customers by allowing them early access to deals or a sneak preview of some of the deals. You can use this tactic to encourage sign-ups for a loyalty program or email list ahead of the holiday season. This also allows them to feel “in the know.” While they may leak some of your deals early, talking about you and your deals is well worth the secret getting out.

Turning Gift Returns and Exchanges into Business Opportunities

Fri, 29 Dec 2023 06:16:14 GMT

Turning Gift Returns and Exchanges into Business Opportunities

You hate to see it coming—a customer with your bag in hand. You know where that’s headed. No matter how helpful you were or how great your products are, the holiday season isn’t a holiday without a wave of gift returns and exchanges. While it's easy to view these transactions as inconveniences, savvy businesses recognize the untapped potential these transactions hold. There’s an art to handling gift returns and these strategies will help you transform them into valuable opportunities for building customer loyalty and business growth.

What Every Business Must Know About Returns

A return is not a personal attack. But it is a way to create an army of loyal customers. While you want to safeguard against fraud and theft returns, taking the pain out of returns may cause people to buy from you in the future. Costco and Nordstrom have loyal followings because of their liberal return policies.

Here are a few tips to ensure your policies are just as beguiling:

Streamline the Return Process

The first step in mastering gift returns is to ensure that the process is as smooth and hassle-free as possible. Simplify your return policy, clearly communicate it to customers, and invest in user-friendly return systems. An easy return experience fosters customer trust and sets the stage for positive interactions.

Convert Returns into Exchanges

Encourage customers to consider exchanges rather than outright returns. Create incentives, such as limited-time discounts or exclusive offers, to motivate customers to explore alternative products. Turning returns into exchanges not only retains revenue but also introduces customers to a broader range of your offerings.

Gift Return Specials

Offer exclusive promotions or discounts for customers returning gifts. This not only turns a potentially negative experience into a positive one but also demonstrates your commitment to customer satisfaction. Additionally, you can incentivize them to upgrade to a higher-priced product by offering a discount or bundle deal. This can increase your average order value.

Consider bundling returned items with complementary products to create attractive package deals. You can even give the packages funny names for “bad” gift givers to attract attention such as “I told him I hated orange” or “Next year I’m giving him coal.” Use this approach in your in-store signage as well. Levity helps brighten the mood around a return.

Leverage Customer Feedback

Use gift returns as an opportunity to gather valuable feedback. Implement surveys (at the register with QR codes) or ask customers for input during the return process. Understanding the reasons behind returns can provide insights into product issues, customer preferences, and areas for improvement, helping you refine your offerings.

Create a Seamless Experience Everywhere

Ensure a consistent and seamless experience across all channels, whether customers make returns in-store or online. Integrating your online and offline systems not only improves efficiency but also enhances the overall customer experience. A unified approach strengthens customer relationships and fosters brand loyalty.

Additionally, returning things online has a bad reputation. If you can make it easy, people won’t hesitate to buy from you online in the future. Convenience is key to future buys.

Personalized Communication

Tailor your communication during the return process. Personalized emails or messages expressing empathy and understanding go a long way in building customer trust. Provide clear instructions on the return/exchange process and keep customers informed about the status of their transactions.

Build a Return-Friendly Culture

Cultivate a return-friendly culture within your business. Emphasize the importance of customer satisfaction to your team and empower them to handle returns with a positive mindset. A customer-centric approach builds trust and positions your brand as responsive and reliable. Don’t consider a return a failure but an open door to win them over in the future.

Deepen Customer Relationships

Train your staff on the following best practices:

Go beyond the transaction . Instead of a robotic exchange, actively listen to why they want to return. Is it the wrong size? Not what they expected? This opens the door to personalized recommendations, suggesting other products that better suit their needs.
Understand if it was a gift . Before you fall all over yourself apologizing for a lack of quality or whatever the case may be, make sure you understand the nature of why they’re bringing it back. It could be that their significant other bought the wrong size or the cologne smells too much like his mother. Knowing this information can help you make a valuable recommendation, and it also provides an opportunity to build a relationship. We’ve all gotten gifts that just weren’t right for us but that doesn’t mean that everything you sell is that way. Sometimes the recipient just needs a little nudge to finding what they love. If they bought the item themselves and are dissatisfied…
Turn complaints into compliments . If a product falls short, don't just refund their money. Offer a discount on a similar item, a gift certificate, or even store credit that incentivizes them to return. This shows you care about their satisfaction and want to keep them as customers.
Use returns as market research . Track what items are returned most frequently. Are there quality issues? Is the product description somehow misleading? Identifying common return reasons can help you improve your product line and messaging in the future.
Analyze return patterns . Do certain categories see more returns during specific seasons? This data can inform your inventory management and marketing strategies for future holiday seasons.
Go the extra mile . Offer to gift wrap exchanged items for free, include a handwritten note of apology or appreciation, or provide a small token of goodwill. These small gestures can transform a frustrated customer into a loyal advocate.
Promote "second chance" items . Create a dedicated section for returned items in good condition and offer them at a discounted price. This attracts bargain hunters and clears out inventory.

Mastering the art of gift returns is not just about mitigating losses but seizing opportunities to strengthen (or build) customer relationships and drive business growth. By making it a good return experience, you can transform the post-holiday return season into a strategic advantage. Watch as these opportunities unfold into long-term customer loyalty and satisfaction.

7 Things to Put Your Small Business on the Nice List

Mon, 11 Dec 2023 06:18:37 GMT

7 Things to Put Your Small Business on the Nice List

As of this writing, there are about three weeks left in the largest retail spending season of the year. If you own a small business and you want to ensure you bring in the most revenue possible in the next several weeks, there are a few things you must have in place. Just as Santa is making his list and checking it twice, you should do the same if you want to be on the “Nice List.”

When we talk about things you need to make sure you do in your business, it really isn’t about naughty or nice in a moral sense. But some things just make it easier to buy from or work with you. Ensuring you meet the following qualifications will help you bring in more revenue before the end of the year.

Stay open. People buy online because it works for their schedule. If you run a brick-and-mortar business and have limited or unpredictable hours, it’s hard to know when you’ll be open. If for only the holiday season, do your best to keep later hours and remain open more days of the week.
By merry. If you’re trying to get people in the door of your business, make them feel welcome when they enter. You want to encourage browsing and repeat visits. Unfriendly manners or blank looks—or worse, staring at your phone—won’t bring them back.
Make suggestions . Do a quick read on their purchases and preferences then offer suggestions on other things they might like. You could also strike up a conversation and ask them if they’ve completed their holiday shopping. If not, give them a few ideas for the people they still need to buy for.
Offer unexpected discounts . If you’ve ever found money in a purse or a pocket, you know how good that can feel. When a business offers you a discount for no reason, it’s like winning the lottery. Pick a random person and give them a discount or watch for acts of kindness in your place of business and give the kind person something special like a bell ornament. It’s something people talk about.
Help people get to know you . Using social media is important to bringing people in the door. It’s a great way to help people get to know and like you. Some businesses are also using it to sell and hire. Remember the infamous line from Hannibal Lecter in Silence of the Lambs, “People covet what they see every day.” When people get used to seeing you interacting on social media, they’ll begin to want what you’re offering.
Send a thank you note . If they order online, include a special something in their package or wrap it in a beautiful bow. If they buy in person, throw a thank you postcard or sticker in with their merch. These little acts make a big impression.
Consider what your audience needs most and give it to them . The most effective type of marketing that you can do is show how you solve a problem. For most retail businesses this time of year, that means providing the perfect gift. But you don’t have to be a retail business to cash in on some holiday spending. If you are a house cleaning business, point out that you have cleaning appointments still open before the holidays. Tell them how you can make their home perfect for guests with only a phone call. Frame your business in terms of how you can help make a stressful holiday easier, no matter what it is that you do because everyone could use more of that.

If you want your business to be on the “Nice List” this year, you need to do more than provide cookies. You want to find ways to connect with your audience. When you do, they’ll not only spend some of their holiday budget with you but also become loyal customers year-round.

16 Questions to Use to Prepare for Small Business Season Success

Thu, 16 Nov 2023 08:17:02 GMT

16 Questions to Use to Prepare for Small Business Season Success

Do you find yourself wondering how you’re going to compete with larger, national stores with big marketing budgets and attractive loss leaders that bring in a crowd? How will you capture the attention of local shoppers, dinner, or service users? Well, we’re here to equip you with a set of insightful questions to ask yourself, your employees, and your customers for big returns this holiday. By embracing these questions, you will not only position your business for the holiday rush (and revenue!) but also foster a stronger connection with your local audience.

Self-Reflection Questions for Small Business Owners (That’s you!)

What unique holiday offerings can my business provide? How am I helping? Is it a direct way like providing the perfect gift or an indirect way like cleaning the house to make way for family? Use that angle to get right to how you’re solving your customer’s problems or needs.
How can I enhance the shopping experience for customers during the holidays? The longer they stay (in-person or online), the more they will buy.
Am I effectively leveraging social media and other marketing channels to promote my seasonal promotions? Yes, you do have enough time in the day! Schedule posts while watching TV. Have fun with them. Do some video.

Employee Engagement Questions (You need loyal employees during the maddening holidays)

How can we streamline our processes to handle increased holiday traffic?
Are my current employees already burned out?
What training or support do employees need to provide exceptional customer service during peak times?
Are there creative ways to boost team morale and motivation during the busy holiday season?

Customer-Centric Questions

What products or services are our customers most interested in during the holidays?
How can we gather feedback from customers to improve their shopping experience? Traditional surveys are becoming tiresome. Do something creative.
Are there loyalty programs or exclusive deals we can offer to show appreciation for our customers' support?

Community Engagement Questions

How can we collaborate with other local businesses to create a festive atmosphere in the community? The chamber can help match you with a solid partner.
Are there charity partnerships or local events we can participate in to give back during the holiday season?
In what ways can we showcase the unique aspects of Fulton County through our business?

Adaptability Questions

How can we adjust inventory and company procedures to meet increased demand?
Are there flexible payment options or gift card promotions that can attract more customers? Many businesses give a bonus $10 gift card when you buy $100. This is a nice bonus for them and often means more money for you. Especially because 61% of consumers spend more than a gift card's value when redeeming (on average $31.75 more than the card's value).
What strategies do we have in place for online sales and curbside pickup to accommodate different shopping preferences? As nice as it is to enjoy the lights and holiday merriment, some people would rather avoid crowds and the difficulty behind trying to find a parking space.

In the spirit of Small Business Season, let these questions serve as a compass for navigating the upcoming holiday rush. By proactively addressing these aspects of your business, you not only set the stage for a successful season but also contribute to the vibrant tapestry of Fulton County!

9 Tips for Creating an Instagrammable Small Business Season

Tue, 07 Nov 2023 08:19:49 GMT

9 Tips for Creating an Instagrammable Small Business Season

The holiday season (and Small Business Season!) is upon us! It's the perfect time to capitalize on the festive spirit to attract customers and boost sales. As a small business you also want to invite people to linger, especially if you’re in retail. According to the Wall Street Journal, sales could increase as much as 40% for stores that are welcoming and encourage relaxation and invitations to “stay a while.” Holiday decorations and photo ops are great ways to do this.

Plus, social media plays a pivotal role in marketing. Creating an Instagrammable Christmas display can be a game-changer for your business. Let’s dive right in to how you can create captivating photo ops and over-the-top displays that will inspire word-of-mouth marketing and make your small business shine this holiday season.

1. Start with a Thematic Vision

Every great display starts with a strong concept. Consider your brand's identity and the story you want to tell. Think of themes that fit your audience, their hobbies, needs, and preferences. Whether it's a winter wonderland, a cozy cabin retreat, or a modern twist on classic holiday themes, having a clear vision will guide your design stand out and get photographed. When it does, and people post to social, that will attract more visitors.

2. Use Eye-Catching Decorations

Choose decorations that not only match your theme but also make a bold statement. Oversized ornaments, string lights, and custom-made props can add a touch of uniqueness and pizzazz to your display. Don't forget to incorporate your brand colors and logo into the design to make it instantly recognizable!

If you’re gotten an amazing product in or are offering a spotlight service, you can design decorations or a backdrop around it to draw eyes and phones.

3. Embrace the Power of Lighting

Proper lighting can transform an ordinary display into a captivating scene. Use a combination of warm and cool LED lights to create a magical atmosphere. Twinkling lights, spotlights, and neon signs can add drama and depth to your Christmas display, making it more Instagram-worthy.

4. Create Shareable Moments

Consider adding interactive elements to your display. Think about what would make people want to snap photos and share them on social media. Whether it's a cozy nook with plush blankets and hot cocoa, a Santa Claus photo booth, or an artfully arranged holiday merchandise, these photo ops can draw customers in and boost engagement. For more effective word of mouth marketing, incorporate photo ops for adults, pets, couples, family, and their children.

5. Encourage User-Generated Content

To leverage the power of word-of-mouth marketing, encourage customers to share their photos on Instagram and other social platforms. Create a branded hashtag specific to your Christmas display to collect and curate user-generated content. Offer incentives like discounts or giveaways for the best posts using your hashtag. Make sure your hashtag is posted near your displays or throughout your store/business. You can even create an appealing sign or product using your product to remind people of it.

6. Host Special Events

Hosting special events like tree-lighting ceremonies, caroling nights, or holiday-themed workshops can create excitement around your business. These events not only attract potential customers but also offer additional photo opportunities for visitors to share on their social media accounts.

7. Collaborate with Local Influencers

Consider partnering with local influencers or micro-influencers to visit your small business and create content around your Instagrammable Christmas display. Their endorsement and large follower base can help spread the word about your business.

8. Keep it Fresh

Don't let your display become stagnant. Update it periodically with new decor, interactive elements, or fresh merchandise. This will encourage repeat visits and keep your customers engaged throughout the holiday season.

9. Monitor Social Media Engagement

Track your social media engagement and measure the impact of your Instagrammable display. Pay attention to the posts, likes, shares, and comments to gauge your success and make necessary adjustments for better results.

Creating an Instagrammable Christmas display for your small business can be a strategic move to boost your brand visibility, attract new customers, and enhance word-of-mouth marketing throughout Small Business Season and beyond. With a well-thought-out concept, attention to detail, and a focus on creating shareable moments, your business can leave a lasting impression. So, start planning your festive display today, and watch your small business shine bright and get even greater attention this year.

It’s Small Business Season: Support Local

Wed, 01 Nov 2023 08:27:13 GMT

It’s Small Business Season: Support Local

Fulton County, Ind. – The Fulton County Chamber of Commerce is excited to announce Small Business Season!

Again this year, the Chamber is launching a program to support small business. Check out the Chamber’s Facebook group at www.facebook.com/groups/ShopSmallINFultonCounty . Throughout the holiday shopping season, the Chamber is encouraging consumers to “Think Small” and earmark at least part of their holiday spending in support of local small businesses.

Fulton County Chamber of Commerce Executive Director Jillian Smith shares, “Small business is the backbone of our economy. 64% of our new jobs in the US come from small business. When people spend their dollars locally, more money stays local. On average, for every $100 spent locally, $68 of that stays here.”

“By implementing Small Business Season, we hope to encourage people to patronize all sorts of small businesses this holiday. In addition to our wonderful retail options, there are dining establishments, personal service providers, even local artisans that need our support. Small Business Season is a way to help our residents develop a better appreciation for how their spending affects our area and quality of life.”

In addition to increased marketing efforts, the Chamber is planning a Fulton County Shop Small Passport Program November 25 – December 10. Shoppers will be invited to patron participating businesses for their chance to win Chamber Dollars. The Chamber is encouraging all businesses to participate in its efforts to raise awareness of how supporting small business improves the quality of life for the entire community. “All businesses need one another. There’s a symbiotic relationship. But small business is the most endangered because many small businesses don’t operate with large cash reserves. When costs skyrocket, they feel it,” says Smith.

The Fulton County Chamber of Commerce is challenging everyone in the area to support small business this holiday season.

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About Small Business Season
Small Business Season™ is a free global marketing campaign created to help share the message and educate on the importance of supporting not just a local business, but our neighbors and friends. Small businesses support our community by creating jobs as well as donating to our non-profits, our youth organizations, and our local events. Together, let’s help them thrive!

About the Fulton County Chamber of Commerce
The Fulton County Chamber of Commerce is a well-established, reputable organization that partners with its members to be the center of commerce and connection for Fulton County. The Chamber works closely with economic development and government partners to ensure that benefits, events, and programs supported are pertinent to the Fulton County business climate and community.

Not a Retail Biz? You Can Still Be a Strong Part of Small Business Season

Wed, 01 Nov 2023 08:25:21 GMT

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The holiday season is upon us, and 'tis the season for shopping! As a small business owner, you might think that participating in the "Shop Local" movement or Small Business Season is reserved for retail and restaurant establishments. That's not the case!

Small businesses from every sector can actively join in on Small Business Season, which begins November 1 and goes through the end of the year. This initiative creates a vibrant, supportive local economy and helps businesses like yours reap the benefits of increased visibility and customer loyalty.

So let’s explore a few creative ways for non-retail or food industry businesses to participate in Small Business Season and have the best holiday season ever:

Collaborate with Retailers
One of the most effective ways to be a part of Small Business Season as a non-retail business is by collaborating with local retailers. It can be a lot of fun, introduce you to new audiences, and create opportunities for further collaborations in the future. For example, if you run a local grocery store, partner with a retailer that sells cookware and promote a holiday cooking demo. By working together, you both strengthen your ties with the community and increase your visibility.
Offer Exclusive Discounts or Packages
While you may not be selling products, you can still create exclusive holiday offers or packages for local customers. For instance, if you're a law firm, you can provide a discounted consultation for individuals or businesses in your area. This not only encourages people to use your services but also shows your commitment to the community. Plus, if you tie it into something that is completely irrelevant to what you do but a part of the holiday season like a special “Pumpkin Spice Consultation” or a “Have family in town for the holidays? Need to make last-minute changes to your will because of the way they’re acting? We’ve got you covered.”
Sponsor Local Events
Another way to engage in Small Business Season is to sponsor local holiday events through the Chamber and other high-profile organizations. Ideas include the annual tree lighting ceremony, charity fundraisers, or even the Shop Small Passport Program. By sponsoring these events or contests, you show your support for the local community and gain valuable exposure among the event attendees.
Decorate Your Business
Get into the holiday spirit by decorating your business. Even if you're a B2B company or a service provider, a festive atmosphere can help your employees and clients get into the holiday mood. Consider hosting a small holiday party for your clients and associates to celebrate the season.
Create Local Gift Guides
Regardless of your industry, you can create local gift guides that highlight the products or services of local retailers. Share these guides on your website, through social media, or via email newsletters. It not only supports your local business community but also positions you as a resource for holiday shoppers.
Partner with Charities and Nonprofits
The holidays are a time for giving, and businesses can show their community spirit by partnering with our local charities. Consider organizing food drives, toy drives, or fundraising events to support those in need during the holiday season. Some businesses with good locations set up a “giving tree” where the needs of the community are sponsored by an individual or company that takes a tag and promises to satisfy the need listed on the tag. This not only fosters goodwill but also demonstrates your commitment to your area.
Engage on Social Media
Stay active on social media platforms during the holiday season. Share and engage with content from local businesses and use relevant hashtags to join the #FCSmallBusinessSeason conversation. Encourage your followers to do the same.

Participating in Small Business Season during the holidays is not exclusive to retail businesses. As a non-retail small business, you can play a significant role in fostering a strong sense of community, supporting the local economy, and strengthening your own business in the process.

By collaborating and participating in these activities, you can make a meaningful contribution to the holiday season's spirit of giving and community support.

This Small Business Season let's all join hands and shop local and small to build a stronger, more vibrant community!

Small Business Owners Sought to Participate in Fulton County Shop Small Passport Program

Tue, 31 Oct 2023 08:28:34 GMT

Small Business Owners Sought to Participate in Fulton County Shop Small Passport Program

Calling all Small Business Owners! The Fulton County Chamber of Commerce is encouraging community members to support local business on Small Business Saturday and the two weeks following by hosting a Shop Small Passport Program as a way to have fun and support the local economy.

The Chamber is currently looking for small businesses to participate in the program. Any Fulton County small business with a storefront is eligible to participate and Chamber membership is not required.

As a participating business, your business name will be included in the printed passports distributed to every Fulton County resident. You will receive recognition on our event website and in our Facebook group. You will also receive Small Business Season marketing materials and, of course, increased traffic and awareness!

If you own a small business in Fulton County and would like to learn more about the program, please contact Kellie Scobie or Jillian Smith at (574) 224-2666 or assistant@fultoncountychamber.com.

You may register to participate at https://business.fultoncountychamber.com/form/view/31267 by Monday, November 13th at 12:00 PM.

For more information, please visit www.fultoncountychamber.com/SmallBusinessSeason or www.facebook.com/groups/ShopSmallINFultonCounty.

Fastpace Health Urgent Care Clinic Opens for Business

Thu, 23 Feb 2023 08:03:10 GMT

Member Ribbon Cutting Ceremonies

The Fulton County Chamber of Commerce staff and board of directors celebrated the opening of Fastpace Health Urgent Care Clinic located at 392 Rochester Crossing with staff members Lauren Shewman, McKenna Ritter and Cathi Morrison on February 9th, 2023.

The facility is complete with 9 exams rooms, an on-site lab, COVID-19 testing and x-ray capabilities.

“We are so excited to be a part of the Rochester community and provide easy access to care,” says Nurse Practitioner Lauren Shewman. Shewman goes on to explain that the facility is open Monday, Tuesday, Thursday, and Friday until 5p.m. “We are currently operating on this modified schedule because we are continuing to grow our team. By March, we should be fully staffed and open normal hours.”

To learn more about their services, visit https://www.fastpacehealth.com/location/rochester.

Front: Chamber Vice President Taylor Showley, Chamber Executive Director Jillian Smith, McKenna Ritter, Lauren Shewman, Cathi Morrison, Mayor Ted Denton.

Back: Chamber board members Tyson Kalischuk, Chuck Gibbons, TJ Garner, Jim McFadden, Kendra Chudzynski, Chamber Ambassadors Amber Basham with Life Care Center of Rochester and Julie Shriver with Beacon Credit Union.

An Easy Way to Get More Customers in December

Wed, 07 Dec 2022 08:31:51 GMT

An Easy Way to Get More Customers in December

Let's face it. Some people are finished with their holiday shopping. But for those of us who are left, we are starting to get a little nervous. We think about the people on our list and all the work that is left to be done before the big day, and most of us feel overwhelmed. This is an excellent time to provide the kind of helpful guidance that will create an army of loyal customers for you. It just takes a little marketing finesse.

So how do you get loyal customers in the last few weeks of the holiday season? You give them what they need in a way that is accessible to them and easy to understand. Now let's unpack that.

Labels Matter

No, we are not talking about the kind of labels on food that require a dictionary to understand. The labels that can help you build a loyal customer base are niche labels. You may even think of them as stereotypes, but they can be incredibly effective in helping potential customers see that you have what they need.

Begin by looking at what you sell and who it's good for. Who benefits from and/or enjoys what you sell? The more specific you are, the more effective your posts and marketing will be. Use what you know about your products or services and speak directly to those who will enjoy (or desperately need) them. For instance, if you own a cleaning service you probably use marketing copy like “Are you busy? We can clean your house for you.” This is a good start because it addresses a pain point that someone has, but you can do even more for the holidays.

To drive more sales, use copy that gets their attention and speaks to their immediate needs. Tie it into the season to drive action now such as, “Dreading that holiday visit from the in-laws? House never clean enough and tired of the criticism? Our detail-oriented cleaning crew can ensure your home is perfect. Even your mother-in-law will be impressed." This copy provides a little levity and helps a stressed person realize they don't have to do it themselves. You can help.

The key to making this kind of marketing work is identifying someone who needs your products or services and the why behind those needs. The “why” can even be a little comical like the example of using the stereotype about a hard-to-please mother-in-law. Even if potential customers have a wonderful relationship with their mother-in-law, they will acknowledge that a claim like that must mean you provide an exacting service.

One word of caution when using stereotypes: never use any stereotypes about race, sexual orientation, or anything that could be derogatory or hurtful.

Speaking to your ideal audience and conveying why your products/services can help with their struggles will drive action. No one acts when they have questions. Be clear about who and how you help.

In the last few weeks leading up to the holidays, time is at a premium. Shoppers don’t have the bandwidth to give a lot of thought to what they will buy in the eleventh hour. Instead, they’ll be moved by the easy decisions; the items and services that grab them. If you are explicit in your marketing about how you meet a need or what buyers you are perfect for, you will sell a greater number of products or services.

Rethink the Click: Support Small During Small Business Season

Mon, 07 Nov 2022 08:33:57 GMT

Rethink the Click: Support Small During Small Business Season

Online shopping is so convenient. Just open a browser and click a couple of times and your holiday gifts could be on their way. But this holiday season we’re asking you to rethink the click and support local small business. It’s good for you and good for them. Here’s why:

Rethink the Click: Shop Small this Holiday

While you can still shop online from local businesses, there are a lot of benefits to rethinking the click and making holiday shopping personal again. When you shop in-person you get the following benefits:

Seeing happy faces . For some areas it’s been a while. It’s therapeutic to see smiles again or just mouths in general. When you shop in person you can interact with people. Social interaction is good for brain health and promotes a sense of safety and belonging.
Getting your steps in . While it’s no marathon, getting out there and visiting local businesses is more active than sitting on the couch clicking.
Spending less . Have you ever ordered so many things online that when you get a notification that a package is coming, you’re unsure of which one that could be? While people generally spend less in single shopping sessions online than they do in person (the cart total helps with that), collectively over the season, you could spend more because items will arrive at different times. Out of site truly can be out of mind when ordering if you’re not careful.
Feeling serendipitous . When you shop in person, there’s always a chance of those unexpected finds that you stumble over. Online you’re at the mercy of the search engine.
Making memories . In-person shopping can be an event. It’s social. People gather to shop and explore the sights and sounds of the season. Playing Christmas music while shopping on your phone isn’t nearly as fun as enjoying a hot chocolaty beverage near the town ice rink.
Experiencing bonus . Many small businesses are offering more than just products and services this season. Some have DIY classes, makers groups, tastings, and holiday instruction parties. Shopping in person is an experience.
Avoiding eye strain, neck pain, and shoulder stiffness . Spending too much time online can lead to eye strain, neck pain, shoulder stiffness and other aches. Instead, put your phone down and get out there.
Teaching the next generation that there’s life outside of the internet . If you are the type of parent who believes in limiting screen time, then in-person holiday shopping is a terrific lesson to pass on. According to a 2022 Junior Achievement Survey , 60% of teens want to start their own business. Shopping in person for the holidays will help them have a greater appreciation for being a small business owner.

This holiday season, shop small and rediscover the joy of in-person shopping. Sure, there are some inconveniences but there are also a lot of rewards. Enjoy them all.

It’s Small Business Season!

Mon, 31 Oct 2022 08:36:13 GMT

It’s Small Business Season!

From October 31 – December 31, we’re celebrating Small Business Season™. The Chamber is encouraging every person of our community to support friends and neighbors by shopping, dining, and exploring our small businesses.

Small Business Are a Big Deal to Fulton County

Small business made up over 60% of all new jobs this year and yet they face many challenges from rising costs to filling vacancies. Plus, according to JP Morgan Chase, “The median small business holds (only) 27 cash buffer days in reserve. Half of all small businesses hold a cash buffer of less than one month. Moreover, 25% of small businesses hold fewer than 13 cash buffer days in reserve.” That means over 50% of small businesses wouldn’t last over a month on their reserves.

They need our help, and we need theirs. On average, $68 of every $100 spent locally stays in our community. Most of us turn to small businesses first when we’re seeking help for our nonprofits, youth activities, and sponsorships. When they thrive, we thrive!

Where you spend your money this holiday season matters.

Support small businesses by patronizing them and/or:

Writing reviews
Referring friends
Checking-in and taking pictures or videos and sharing them on social media when you’re visiting small businesses
Sharing small business posts on social media
Talking about your favorite businesses on social media
Participating in the Fulton County Small Business Saturday Shop Small Campaign November 26 – December 4

Join us and pledge to support local this holiday season. Shopping small can make a big difference.

October 2022 Shining Star Award

Fri, 21 Oct 2022 08:17:39 GMT

October 2022 Shining Star Award

Christine Walsh

The Shining Star award is presented to an individual or business who has gone above and beyond to be a Shining Star in and for the community.

The Fulton County Chamber of Commerce staff and board of directors presented Christine Walsh with the Shining Star award on October 6, 2022. The Shining Star award is presented to an individual or business who has gone above and beyond to be a Shining Star in and for the community. Walsh was nominated for and received this award for organizing the 2nd Annual Nickel Plate Music and Arts Festival held on August 27, 2022.

A Rochester native, Walsh returned home to make a difference in her community. She envisioned hosting a festival to encourage children and families to engage in the arts and found that being the Chair of the Rochester Downtown Partnership (RDP) Promotions Committee would provide her the perfect opportunity. Along with the RDP, Walsh worked diligently with musicians and artists to organize and provide entertainment during the event, established an outstanding volunteer group to support the event, and worked with businesses and other donors to raise funds and cover the costs associated with the event. The Nickel Plate Music and Arts Festival was a very successful event, drawing hundreds to Downtown Rochester.

Walsh and the Rochester Downtown Partnership are now planning Boo Fest and the 2022 Holiday Stroll. RDP is a 501c3 nonprofit Indiana Main Street organization. If you would like to volunteer with or donate to the organization, please contact Harry Webb at 574-223-7373 or info@rdpworks.com. Your donation may be tax deductible.

Pictured left to right:

Tiffany Futrell, Chamber Board Member
Jillian Smith, Chamber Director
Kendra Chudzynski, Chamber Board Member
Christine Walsh
Taylor Showley, Chamber Board Member
Harry Webb, Chamber Board Member and RDP President

August 2022 Double I Award

Thu, 01 Sep 2022 08:19:51 GMT

August 2022 Double I Award

Rochester Ford

The Double I award is presented to a business that Invests in and Improves its location or organization, thus improving the quality of life in Fulton County and surrounding areas.

The Fulton County Chamber of Commerce staff and board of directors presented the Double I award to Rochester Ford owners John Ringle and Debbie and Monte Hoffman on August 26, 2022. The Double I award is presented to an organization that invests in and improves its location or organization, thus improving the quality of life in Fulton County and surrounding areas. Rochester Ford was nominated for and received this award upon the completion of their sales lot expansion and installation of two electric vehicle charging stations.

Co-owner Debbie Hoffman proudly noted that all work was done by local businesses, including chamber members E&B paving and Newby Services. Three dilapidated buildings along Main Street were demolished to create space for the new lot with a capacity of over 80 vehicles and two electric vehicle charging stations, which are available to customers. Chamber Director Jillian Smith thanked the Rochester Ford owners for their investment and contribution to beautifying historic Downtown Rochester.

Rochester Ford is located at 119 East 4th Street, Rochester. They are open Monday-Friday 8am-7pm and Saturday 8am-2pm.

Pictured left to right:

Jillian Smith, Chamber Director
Steve Searles, Chamber Ambassador with CORE Mechanical Services
Adam Packer, Chamber Ambassador with Team Pride
John Ringle, Co-Owner
Bob Cannedy, Chamber Board of Directors
Debbie Hoffman, Co-Owner
Cory Good, Chamber Board of Directors
Monte Hoffman, Co-Owner
Julie Shriver, Chamber Ambassador with Beacon Credit Union
Tiffany Futrell, FEDCO Director
Jim McFadden, Chamber Board of Directors
TJ Garner, Chamber Board of Directors

August 2022 Double I Award Winner

Wed, 31 Aug 2022 08:24:26 GMT

The Double I award is presented to a business that Invests in and Improves its location or organization, thus improving the quality of life in Fulton County and surrounding areas.

Fulton County Highway Department

Fulton County Highway Department/Fulton County Government was nominated to receive the Double I award for their efforts and investment in paving the Fulton County Museum parking lot. The Double I award is presented to an organization that Invests in and Improves its location or organization, thus improving the quality of life in Fulton County and surrounding areas. Fulton County Commissioner President Bryan Lewis accepted the award on their behalf.

Pictured left to right:
TJ Garner, Chamber Board of Directors
Bryan Lewis, Fulton County Commissioner
Jillian Smith, Chamber Director
Kayla Gibbons, Chamber Board of Directors
Tiffany Futrell, FEDCO Director
Cory Good, Chamber Board of Directors

August 2022 Shining Star Award

Wed, 31 Aug 2022 08:22:19 GMT

The Shining Star award is presented to an individual or business who has gone above and beyond to be a Shining Star in and for the community.

Fulton County Pack A Back Pack

The Fulton County Chamber of Commerce staff and board of directors presented the Shining Star award to Jacki Johnson and Fulton County Pack A Back Pack volunteers on August 23, 2022. The Shining Star award is presented to an individual or business who has gone above and beyond to be a Shining Star in and for the community. Fulton County Pack A Back Pack was nominated for and received this award after providing backpacks and school supplies to 760 students in more than seven school districts.

Fulton County Pack A Back Pack recognizes that in order to break the cycle of poverty and hunger, children must be prepared to learn and succeed in school. Additionally, statistics show that children tend to learn and retain more information if they perceive themselves to be on a level playing field with other children. Children that are academically prepared have higher self-confidence, self-worth and pride, which in turn, results in better grades. Fulton County Pack A Back Pack serves school-aged children (Pre-K - 12th grade) whose families are unable to purchase needed school supplies.

If you wish to donate new school supplies, you can deliver supplies to Tidewater Executive Tax Service at 806 Main Street in Rochester. You can also make a monetary donation to Fulton County Pack A Back Pack at www.fultoncountypackabackpack.com/donate or mail to 806 Main Street, Rochester, IN 46975.

Pictured left to right:

Jenifer Bright
Tamber Sullivan
Paul Leasure
TJ Garner, Chamber Board of Directors
Kaitlyn Borg
Julie Shriver, Chamber Ambassador with Beacon Credit Union
Jessica Webb
Jeanne Tucker
Delillah Hackworth
Mindi Ulmer
Kayla Gibbons, Chamber Board of Directors
Jacki Johnson
Dave Sommers, Fulton County Commissioner
Tiffany Futrell, FEDCO Director
Cory Good, Chamber Board of Directors

May 2022 Shining Star Award Winner

Thu, 26 May 2022 08:27:17 GMT

The Shining Star award is presented to an individual or business who has gone above and beyond to be a Shining Star in and for the community.

Andi Lee and Wendy Zent

The Fulton County Chamber of Commerce staff and board of directors presented the Shining Star award to Andi Lee and Wendy Zent of the Wilson Family on May 26, 2022. The Shining Star award is presented to individuals or businesses who have gone above and beyond to be a Shining Star in and for the community. Andi and Wendy were nominated for and received this award upon the completion and opening of a splash pad located within Rochester City Park.

Sisters Andi and Wendy recognized a need in Rochester for more kid-friendly activities, so they researched together what would be needed to open a splash pad. They developed plans, wrote and distributed donation letters, pursued grant opportunities, and worked with the City of Rochester and many local businesses to execute their plans. When asked what made them decide to pursue a splash pad in Rochester, Wendy jokes, “I was tired of driving to Argos with my grandkids all summer!” Fulton Economic Development Corporation (FEDCO) served as the fundraising mechanism for the project. “One of our most important initiatives is quality of life for Fulton County residents. We are happy to be a part of this project that improves Rochester’s quality of life,” says FEDCO Director Tiffany Futrell.

The Rochester City Park Splash Pad will be open 10AM-8PM daily, Memorial Day through Labor Day. There is a sensor that will turn on water for ten-minute periods during open hours. The family says work is not yet complete. They plan to install a fence and picnic tables in the area. Anyone who would like to contribute to the project can write a check payable to FEDCO with “splash pad” in the memo line. All contributions may be tax-deductible.

Pictured left to right:
Ashley Young
Ren Zent
Hannah Bahney
Whitley Moser
Cory Good, Chamber Board of Directors
Andi Lee
Bill Morris
Wendy Zent
Jillian Smith, Chamber Executive Director
Tiffany Futrell, FEDCO Director
Brian Johnson, Fulton County Community Foundation
Taylor Showley, Chamber Board of Directors
Cassie Peyton, Chamber Ambassador with Teachers Credit Union
Janet West, Chamber Ambassador with Beacon Credit Union
Jennifer Wilcox, Chamber Ambassador with Lakeshore Realtors

Q4 2021 Double I Award Winner

Tue, 26 Oct 2021 08:29:43 GMT

The Double I award is presented to a business that Invests in and Improves its location or organization, thus improving the quality of life in Fulton County and surrounding areas.

Ag Technologies and Fulton County REMC

Ag Technologies and Fulton County REMC have been nominated for and won the Chamber’s “Double I” award this quarter. The Double I award is presented to a business or organization that Invests in their business and Improves the quality of life in Fulton County. Fulton County REMC has completed the construction of an advanced solar and storage facility located in Talma, Indiana. The site will produce 1.6 million kwh per year from solar and stored energy. Energy storage is accomplished with two Tesla 2.5 Megapack batteries, which is enough battery capacity to power 2,200 homes for a month. The Talma system will set a new standard for grid reliability and stability using carbon-free solar energy. The project was developed and constructed by Ag Technologies Inc., utilizing their patented SolarCam adjustable solar stand. Ag Technologies is located in Rochester Indiana and all subcontractors on the project originate from Fulton Co. Indiana.

Pictured left to right:
Mayor Ted Denton
Todd Cloud
Kristine Clevenger
Laura Lewis
Doug Smith
Brandon Kamp
Mike Straeter
Melinda Straeter
Jim Straeter
Joe Koch
Amber Basham, Chamber Ambassador with Life Care Center of Rochester
Roger Olinger
Tiffany Futrell, Chamber Board of Directors
TJ Garner
Angie Miller
Jillian Smith, Chamber Executive Director
Steve Searles, Chamber Ambassador with CORE Mechanical Services

Q4 2021 Shining Star Award Winner

Tue, 26 Oct 2021 07:21:20 GMT

Q4 2021 Shining Star Award Winner

The Shining Star award is presented to an individual or business who has gone above and beyond to be a Shining Star in and for the community.

Kimberlie Landis

The Chamber is pleased to present this quarter’s “Shining Star” award to Kimberlie Landis. The Shining Star award is presented to an individual or business who has gone above and beyond to be a Shining Star in and for the community. Kimberlie was nominated and was the recipient for all the hard work and efforts she puts into the beautification of downtown Rochester with the flower pots downtown.

Pictured Left to Right:
Jillian Smith, Chamber Executive Director
Kendra Chudzynski, Chamber Board of Directors
Renee Frenger
Kathy Crist
Dick Belcher
Julie Shambarger
Kimberlie Landis
Tiffany Futrell, Chamber Board of Directors
Janet West, Chamber Ambassador with Beacon Credit Union

Q4 2021 Shining Star Award Winner

Tue, 26 Oct 2021 07:19:07 GMT

Q4 2021 Shining Star Award Winner

The Shining Star award is presented to an individual or business who has gone above and beyond to be a Shining Star in and for the community.

Optimist Club of Rochester

The Chamber is pleased to present this quarter’s “Shining Star” award to the Optimist Club of Rochester. The Shining Star award is presented to an individual or business who has gone above and beyond to be a Shining Star in and for the community The Optimist Club was nominated and received this award for their hard work and efforts with their pumpkin patch and fundraising efforts every fall.

Pictured left to right:
Tiffany Futrell, Chamber Board of Directors
Kendra Chudzynski, Chamber Board of Directors
Cailtin Rich, Chamber Board of Directors
Jillian Smith, Chamber Executive Director
Janet West, Chamber Ambassador with Beacon Credit Union
Greg Mellinger, Optimist Club President
Jim Straeter, Optimist Club
Cassie Peyton, Chamber Ambassador with Teachers Credit Union
Norma Lucy, Optimist Club
Corinna Linback, Chamber Ambassador with Summers Insurance Agency
Teresa Houser, Optimist Club
Vicki Onstott, Optimist Club
Mayor Ted Denton, Optimist Club

Make the most of the season by following these simple guidelines

richard@membermomentum.com (Richard Scully) — Mon, 11 Oct 2021 00:28:50 GMT

The new season is a great reason to make and keep resolutions. Whether it’s eating right or cleaning out the garage, here are some tips for making and keeping resolutions.

Make a list

Lists are great ways to stay on track. Write down some big things you want to accomplish and some smaller things, too.

Check the list regularly

Don’t forget to check in and see how you’re doing. Just because you don’t achieve the big goals right away doesn’t mean you’re not making progress.

Reward yourself

When you succeed in achieving a goal, be it a big one or a small one, make sure to pat yourself on the back.

Think positively

Positive thinking is a major factor in success. So instead of mulling over things that didn’t go quite right, remind yourself of things that did.

Keep in touch with site visitors and boost loyalty

richard@membermomentum.com (Richard Scully) — Mon, 11 Oct 2021 00:28:50 GMT

There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.

Here are some reasons to make blogging part of your regular routine.

Blogging is an easy way to engage with site visitors

Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well.

Show customers your personality

When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality.

Blogging is a terrific form of communication

Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.

It’s a great way to support and boost SEO

Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.

Drive traffic to your site

Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!

Blogging is free

Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.

A natural way to build your brand

A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.

Tips for writing great posts that increase your site traffic

richard@membermomentum.com (Richard Scully) — Mon, 11 Oct 2021 00:28:50 GMT

Write about something you know. If you don’t know much about a specific topic that will interest your readers, invite an expert to write about it.

Speak to your audience

You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, look here to find topics to write about

Take a few moments to plan your post

Once you have a great idea for a post, write the first draft. Some people like to start with the title and then work on the paragraphs. Other people like to start with subtitles and go from there. Choose the method that works for you.

Don’t forget to add images

Be sure to include a few high-quality images in your blog. Images break up the text and make it more readable. They can also convey emotions or ideas that are hard to put into words.

Edit carefully before posting

Once you’re happy with the text, put it aside for a day or two, and then re-read it. You’ll probably find a few things you want to add, and a couple more that you want to remove. Have a friend or colleague look it over to make sure there are no mistakes. When your post is error-free, set it up in your blog and publish.

Fulton County REMC Solar and Energy Storage

Thu, 30 Sep 2021 08:05:07 GMT

Fulton County solar energy project expected to lower utility costs

The Fulton County Chamber of Commerce staff and board of directors dedicated and celebrated the completed construction of an advanced solar and storage facility located in Talma, Indiana on September 30, 2021.

The site, completed by Fulton County REMC, will produce 1.6 million kwh per year from solar and stored energy. Energy storage is accomplished with two Tesla 2.5 Megapack batteries, which is enough battery capacity to power 2,200 homes for a month. The Talma system will set a new standard for grid reliability and stability using carbon free solar energy.

“This will be a huge financial benefit for the Fulton County REMC members. Of course the environmental benefit we always say is icing on the cake,” said Jim Straeter, Ag Technologies Inc. founder.

The project was developed and constructed by Ag Technologies Inc., utilizing their patented SolarCam adjustable solar stand. Ag Technologies is located in Rochester, Indiana and all subcontractors on the project originate from Fulton Co. Indiana.

Q1 2021 Shining Star Award Winner

Wed, 21 Jul 2021 07:35:07 GMT

Q1 2021 Shining Star Award Winner

The Shining Star award is presented to an individual or business who has gone above and beyond to be a Shining Star in and for the community.

Mike's Trash LLC

Mike’s Trash has been nominated for and won the Chamber’s “Shining Star” award this quarter! The Shining Star award is presented to an individual or business who has gone above and beyond to be a Shining Star in and for the community. The resident who nominated you says, “They bought this business and carried on the name. Then they opened a store front in downtown Rochester. Keeping the business local.” And that’s what it’s all about!

Pictured left to right:
Jillian Smith, Chamber Executive Director
Amber Basham, Chamber Ambassador with Life Care Center
Sam Towne, Mikes Trash
Janet West, Chamber Ambassador with Beacon Credit Union
Mandy Metzger, Mikes Trash
Todd Zartman, Chamber Ambassador with WROIfm
Steve Metzger, Mikes Trash
Cory Good, Chamber Board of Directors

Q3 2021 Shining Star Award Winner

Wed, 21 Jul 2021 07:26:49 GMT

Q3 2021 Shining Star Award Winner

The Shining Star award is presented to an individual or business who has gone above and beyond to be a Shining Star in and for the community.

CASA of Fulton County

The Chamber is pleased to present this quarter’s “Shining Star” award to CASA of Fulton County on behalf of all volunteers and the children they serve in Fulton County. The Shining Star award is presented to an individual or business who has gone above and beyond to be a Shining Star in and for the community. Every day, there are hundreds of abused and neglected Hoosier children who go to court alone and have no one to advocate for their interests. CASA of Fulton County mobilize, train, and empower volunteers who make a difference by helping judges make informed decisions about what is best for the child's future.

Pictured from Left to Right:
Todd Zartman, Chamber Ambassador with WROIfm
Jim McFadden, Chamber Board of Directors
Mark Spencer, CASA
Cory Good, Chamber Board of Directors
Curtis Haussmann, CASA
Keith Koll, CASA
Kylee Coughenour, CASA
Kendra Chudzynski, Chamber Board of Directors
Tiffany Futrell, CASA
Jamie Runkle, CASA
Donna Aberg, CASA
Allison Heyde, CASA
Kiley Freeman, CASA
Melinda Straeter, CASA
Carol Whitlock, CASA
Beverly Cooley, CASA
Robyn Presson, CASA
Sherry Shepherd, CASA Executive Director
David Morris, CASA
Jillian Smith, Chamber Executive Director

Q3 2021 Double I Award Winner

Wed, 21 Jul 2021 07:23:54 GMT

Q3 2021 Double I Award Winner

The Double I award is presented to a business that Invests in and Improves its location or organization, thus improving the quality of life in Fulton County and surrounding areas.

Dick's Drive In

Dick's Drive In has been nominated for and won the Chamber’s “Double I” award this quarter. The Double I award is presented to a business or organization that Invests in their business and Improves the quality of life in Fulton County. The following was said about Dick's Drive In, in the nomination for the award "I would like to nominate Jeff & Libby Working for the improvements they have made at Dick’s Drive in. The purchased the house south of Dick’s Drive In, which was remodeled in the front for kitchen prep work along with improvements in the kitchen area to improve their efficiency."

Pictured Left to Right:
Jillian Smith, Chamber Executive Director
Terry Lee, Chamber Board of Directors
Jim Mc Fadden, Chamber Board of Directors
Noah Smith, Dick's Drive In
Lilly Watson, Dick's Drive In
Emily Bauman, Dick's Drive In
Dorothy Miller, Dick's Drive In
Libby Working, Dick's Drive In Owner
Jeff Working, Dick's Drive In Owner
Ryley Working, Dick's Drive In
Lindy Breeden, Chamber Board of Directors
Kendra Chudzynski, Chamber Board of Directors

Q2 2021 Shining Star Award Winner

Wed, 28 Apr 2021 07:31:13 GMT

Q2 2021 Shining Star Award Winner

The Shining Star award is presented to an individual or business who has gone above and beyond to be a Shining Star in and for the community.

Fulton County Health Department

The Chamber is pleased to present this quarter’s “Shining Star” award to the Fulton County Health Department (FCHD) on behalf of all volunteers and organizations who have aided in the COVID-19 vaccination process. The Shining Star award is presented to an individual or business who has gone above and beyond to be a Shining Star in and for the community. The FCHD and its volunteers have established and implemented a vaccination process which has already allowed over 25% of Fulton County residents to be fully vaccinated. We would like to specifically recognize the staff: Dr. Kevin Reyburn, Health Officer; Rhonda Barnett, RN, Public Health Nurse; Shannon Shepherd, Environmental Director; Dawn Risten, Food Inspector/Emergency Preparedness Coordinator; Misty Hopkins, Immunization Clerk; and Carrie Ranstead, Vital Records.

The FCHD would also like to be sure all donors and volunteers are recognized: Council on Aging’s Executive Director Doug Beller; Fulton County Transportation Director Rusty Moore; RSVP’s Volunteer Coordinator Anne King; Fulton County IT/Maintenance’s Josh Sriver, Devin Madeford, and Mike Gibbons; RTC; Jim Straeter, Fulton County EMA Director Larry Hoover; Fulton County Highway Department John Geier and staff; Jana Vance, Rochester School Corp. Superintendent; Elizabeth Stavedahl, RN, Rochester High School; Samantha Butler; Columbia Elementary School; Webb’s Pharmacists Harry Webb and Adam Zink; the Rochester Sentinel; the Shoppers Guide; and WROI. Individual volunteers include Pat Hoover, RN; Beverly Fish, RN; Judy Wilcox, RN; Amy Reese, RN; Pam Moyer, RN; Amanda Coggins, RN; Yavonne Beller, RN; Teresa Perkins, RN, NP; Scott Harrod; Addison Shaver; Karen Tislow; Patricia Hollister; Alan Hollister; Kathy Isbell; Jean Cloud; Donna Smith; Don Christenson; Donna Cannedy; Gerry Hornung; Joyce Sroufe; Carol Strauss; John Adams; Therese German; and Mary Lipsett. And those who provided meals: Andi Lee, Rick and Carrie Ranstead, Jarrety’s Place, Casey’s Pizza, Wings Etc., Rochester Bagel, Kroger Deli, Nubiano’s, Evergreen, The Dam Landing, Pizza Hut, B&K Drive-In, Flagpole, and other area restaurants.

Pictured left to right:
Amber Basham, Chamber Ambassador with Life Care Center
Jillian Smith, Chamber Executive Director
Harry Webb, Fulton County Health Board President
Dawn Risten, Food Protection
Misty Hopkins, Public Health Records
Rhonda Barnett, Public Health Nurse
Carrie Ranstead, Vital Records
Cassie Peyton, Chamber Ambassador with Teachers Credit Union
Shannon Shepherd, Administrator/Environmental Director
Kendra Chudzynski, Chamber Board of Directors
Dr. Robin Surface, D.V.M.

Q2 2021 Double I Award Winner

Wed, 28 Apr 2021 07:28:55 GMT

Q2 2021 Double I Award Winner

The Double I award is presented to a business that Invests in and Improves its location or organization, thus improving the quality of life in Fulton County and surrounding areas.

Rochester Community Schools School Board

The Rochester Community Schools (RCS) School Board has been nominated for and won the Chamber’s “Double I” award this quarter. The Double I award is presented to a business or organization that Invests in their business and Improves the quality of life in Fulton County. The RCS School Board, past and present, was nominated for their efforts in restructuring their auditorium for educational purposes and community use, building additional class space, erecting a new baseball press box, new greenhouse and new track facility, and redoing the middle school gym. The nomination mentions, “Although the greenhouse and track were covered by insurance due to storm damage, it was the foresight of the board to have comprehensive insurance as well as be able to add some of our own dollars to build bigger and better after the storm. This was all done without raising taxes for our community; a true testament to our current board as well as past boards.”

Pictured left to right:
Austin Shepherd, Chamber Ambassador with Shepherd's Chevrolet Buick GMC
Corinna Linback, Chamber Ambassador with Summers Insurance Agency
Jana Vance, Rochester Community Schools (RCS) Superintendent
Kyle Rensberger, RCS Board Member
Amber Basham, Chamber Ambassador with Life Care Center
Casi Cowles, RCS Board Member
Jennie Smith, RCS Board President
Tom Schwenk, RCS Board Vice President
Jim McFadden, Chamber Board of Directors
Terry Lee, Fulton Economic Development Director
Jillian Smith, Chamber Executive Director

Rochester Realty Opens in Rochester

Wed, 21 Apr 2021 08:08:44 GMT

Experienced realtors open new real estate company to serve prospective Fulton County residents

The Fulton County Chamber of Commerce staff and board of directors celebrated the opening of Rochester Realty with a ribbon cutting on April 21, 2021. Co-owners Susan Goble Morris, Lori Roberts, and Gwen Hornstein, with a combined 50+ years’ experience, launched Rochester Realty on January 1st and are pleased to welcome the public to their newly remodeled office located at 423 East 9th Street in Rochester. “With their knowledge of the Fulton County area and their real estate expertise,” Chamber Executive Director Jillian Smith states, “Rochester is privileged to have Susan, Lori, and Gwen serving in our community.”

Rochester Realty is currently accepting new clients looking to buy or sell real estate property. Interested individuals may stop by the office located at 423 East 9th Street Monday thru Friday 10:00 am-4:00pm or call 574.223-7325 to schedule an appointment.

Integrated Care Clinic Opens in Rochester

Wed, 27 Jan 2021 08:11:14 GMT

Four County and Indiana Health Centers, Inc. integrate behavioral healthcare and primary care

Rochester, IN – The Fulton County Chamber of Commerce staff and board of directors celebrated the partnership between Four County and Indiana Health Centers, Inc. (IHC) with a ribbon cutting on January 27, 2021. IHC President/CEO Elvin Plank noted, “Thank you all for coming today, we are so glad to have you all here. The importance of access to behavioral health and primary care in today’s world is huge. Many who cannot afford it don’t get it. I want to compliment Four County for their great partnership with Indiana Health Centers, it is awesome to have primary care at behavioral health clinics. I appreciate Dr. Carrie Cadwell’s leadership at Four County.” Chamber Executive Director Jillian Smith added, “It is a privilege to have such wonderful, comprehensive services available in Fulton County.”

Serving the communities of North Central Indiana for nearly 45 years, Four County continues to build on the values: Better Care, Better Together. If you or someone you know is in need of behavioral healthcare, make an appointment today by calling (800) 552-3106 or visit www.fourcounty.org to learn more.

Q1 2021 Double I Award Winner

Tue, 26 Jan 2021 07:33:11 GMT

Q1 2021 Double I Award Winner

The Double I award is presented to a business that Invests in and Improves its location or organization, thus improving the quality of life in Fulton County and surrounding areas.

RapidView

RapidView has been nominated for and won the Chamber’s “Double I” award this quarter! The Double I award is presented to a business or organization that Invests in their business and Improves the quality of life in Fulton County. RapidView has certainly done just that, and we would like to recognize them for their efforts.

Pictured left to right:
Harry Webb, Chamber Board of Directors
Rex Robison, RapidView
Cory Good, Chamber Board of Directors
Kris Robison, RapidView
Amber Basham, Chamber Ambassador with Life Care Center
Matt Sutton, RapidView
Jillian Smith, Chamber Executive Director
Kori Pugh, Chamber Board President

Fulton County Chamber of Commerce – IN

Christmas in July: How You Can SleighSummer Sales

July 2024 – 4C Health

June 2024 – Fulton County Council on Aging

May 2024 – Rochester Mending & Alterations

April 2024 – Flagpole Creamery

March 2024 – Steve Moore Agency

February 2024 – Rochester Rotary Club

January 2024 – Lilly Pad Boutique

Our Small Business Season Christmas Wish: Supporting Local in 2025

Our Small Business Season Christmas Wish: Supporting Local in 2025

Our Small Business Season Christmas Wish: Supporting Local in 2025

The Year of Small Business—Good for Our Community

Why Support Small Businesses Year-Round

Ways to Keep the Spirit Alive Year-Round

Imagine the Impact

Simplify Seasonal Staffing for Small Business Season

Simplify Seasonal Staffing for Small Business Season

Simplify Seasonal Staffing for Small Business Season

Simplify Seasonal Staffing

Streamline Your Customer Service

Motivate Your Team

Make Customer Interactions Count

4 Ways to Get More Sales this Small Business Season

4 Ways to Get More Sales this Small Business Season

4 Ways to Sell Your Products/Services During this Small Business Season

Paint a Picture (or sing a song)

Tell Your Story

Reframe

Tie It All In

Level Up Your Holiday Game: Attracting Gen Z

Level Up Your Holiday Game: Attracting Gen Z

Engaging Content Creation

Video

Interactive Campaigns

Targeted Promotions

Your Business Vibe

Community Engagement and Doing Good

Email and Content Marketing

Influencer Collaborations

Good Advice for Offering Great Deals During Small Business Season

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Appealing to the Budget-Oriented Customer

Unwrap the Magic: Using Nostalgia to Boost Holiday Sales This Small Business Season

Unwrap the Magic: Using Nostalgia to Boost Holiday Sales This Small Business Season

Evoke the Spirit of Holidays Past

Realize Community is Key

Embrace the Digital World

How to Run an Effective “12 Days of Deals” for Small Business Season

How to Run an Effective “12 Days of Deals” for Small Business Season

How to Run a Successful 12 Days of Deals Campaign

Step One: Set Goals for Your Campaign

Step Two: Plan Your 12 Days of Deals Strategically

Step Three: Create a Promotional Calendar

Step Four: Promote the Campaign in Advance

Step Five: Keep It Visible

Step “Six”: Use a Sense of Urgency

Step Seven: Engage Your Audience

Step Eight: Monitor and Learn

Drive Post-Campaign Engagement

Early Bonus: Reward Your Loyal Customers

Turning Gift Returns and Exchanges into Business Opportunities

Turning Gift Returns and Exchanges into Business Opportunities ﻿

What Every Business Must Know About Returns

Streamline the Return Process

Convert Returns into Exchanges

Gift Return Specials

Leverage Customer Feedback

Create a Seamless Experience Everywhere

Personalized Communication

Build a Return-Friendly Culture

Deepen Customer Relationships

7 Things to Put Your Small Business on the Nice List

7 Things to Put Your Small Business on the Nice List ﻿

16 Questions to Use to Prepare for Small Business Season Success

16 Questions to Use to Prepare for Small Business Season Success

Self-Reflection Questions for Small Business Owners (That’s you!)

Employee Engagement Questions (You need loyal employees during the maddening holidays)

Customer-Centric Questions

Community Engagement Questions

Turning Gift Returns and Exchanges into Business Opportunities

7 Things to Put Your Small Business on the Nice List

It’s Small Business Season!

Ag Technologies and Fulton County REMC